Broadcasters and Publishers to Benefit from DG and Civolution’s Synchronized Ad Platform Availability
NEW YORK, Jan. 7, 2013 /PRNewswire/ — DG® (NASDAQ: DGIT), the world’s leading ad management and distribution platform, and Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, announced the availability of their fully integrated product environments, a complete solution to trigger TV synchronized advertisements on websites, smartphones and tablets, and other connected devices such as smart TVs and game consoles.
Available now for broadcasters and publishers, the end-to-end solution combines DG’s MediaMind video ad serving platform, asset tagging and metadata with Civolution’s multi-award winning SyncNow ACR platform. TV commercials delivered by DG are automatically recognized in real-time across Civolution’s extensive television monitoring infrastructure. Upon identification of ad-broadcast, which happens instantaneously, the system automatically pings the MediaMind ad server to trigger synchronized ads to the user’s second screen.
This trend will continue to grow as more consumers own connected mobile devices that allow them to perform digital tasks in the TV viewing environment. According to Nielsen, 85% of smartphone and tablet users use their devices while watching TV. And Gartner estimates more than 1 billion new smartphone and tablets will be purchased in 2013.
Another study by Red Bee Media/Decipher shows the third most common dual screening activity is shopping, with 79% of people saying that they are making purchases while watching TV.
”Television advertising is the most powerful and influential form of advertising, but the audience is increasingly fragmented. The power of our ad platform combined with Civolution’s ACR and ad triggering solution means that we are now offering advertisers the ability to engage consumers simultaneously, across multiple screens and devices without any additional effort required from the user,” said Ricky Liversidge, Chief Marketing Officer of DG. “We want to make it easy for second screen publishers to sell their ad inventory in a seamless way and add value for the end consumers as well.”
With today’s announcement, publishers and mobile developers now have a single solution that bundles DG’s MediaMind ad serving with Civolution’s SyncNow ACR technology to offer an entirely new set of premium inventory to any of the thousands of brands currently working with DG.
“This kind of end-to-end solution augments the television and mobile businesses in a necessary way,” said Alex Terpstra, CEO of Civolution. “Advertisers will now be able to significantly enrich the way they interact with consumers in real-time and we believe this will drive the industry into a new era of engagement, multi-screen lead-generation and scientific measurement. It brings a wealth of exciting and innovative opportunities for brands and advertisers.”
The dual-screen video ad platform experience will be showcased at the CES2013 Show in Las Vegas, at the Civolution booth #70811 at the Venetian Hotel.
For more information: Emmanuel Josserand Sally Douglas Mike Gyulai Civolution Director Marketing Platform PR Beck Media & Marketing Tel: +44 (0)207 845 7371 Tel: +44 (0)20 7486 4900 Tel: +1 310 300 4814 email@example.com firstname.lastname@example.org email@example.com Anna Martin DG T: +1 917 549 3337 Press@mediamind.com
Civolution (www.civolution.com) is the leading provider of technology and solutions to identify, manage and monetize media content. The company offers an extensive portfolio of cutting edge digital watermarking and fingerprinting applications for media interaction (Automatic Content Recognition and content triggering), media intelligence (audience measurement and media monitoring for TV, radio and internet) and media protection (content filtering and forensic watermarking for pre-release, digital cinema, payTV and streaming). Follow us on Twitter: @Civolution.
DG connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The company’s television division utilizes best-in-class network and content management technologies, creative and production resources, and digital asset management and syndication services that enable advertisers and agencies to work faster, smarter, and more competitively. The company’s online division, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit http://www.DGit.com.