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Last updated on April 16, 2014 at 1:21 EDT

Adriatic Luxury Hotels Launches a new Advertising Campaign

January 9, 2013

DUBROVNIK, Croatia, January 9, 2013 /PRNewswire/ –

Reflecting its growth as a brand for luxury and discerning travellers, leading
Croatian management company Adriatic Luxury Hotels [http://www.alh.hr ] unveils new add
campaign. Conceived and developed in house, a new advertising campaign is inspired by
unique beauty of the destination – Dubrovnik, known as the jewel of the Adriatic and
UNESCO World Heritage Site.

Adriatic Luxury Hotels teamed up with photographer Marko Todorovic Live View Photo
Studio to develop the campaign’s strategy which follows a complete redesign of ALH’s new
visual identity and branding structure presented earlier in 2012.

The goal of the new ad campaign is to position Dubrovnik as luxury travel destination
while hotels of ALH make the perfect choice of accommodation. That is achieved by
communicating through beautiful photographs in a larger format while extending ALH’s
group-wide promise of a highly personalised, luxury travel experience in the same time
provoking today’s lifestyle-oriented traveller to explore a hotel or destination’s hidden
gems. Key elements in campaign include famous spots of Dubrovnik Old Town, unique seaside
locations of ALH hotels which overlook the City, like lush gardens of Villa Sheherezade
and a private beach of Hotel Excelsior.

Destination specific scenery creates a distinguished setting that is unique to
Dubrovnik while interaction of models in a beautiful surrounding is trying to evoke
Dubrovnik as a place of unique impressions, one that creates long lasting memories for all
of those who visit it and stroll within its walls. The campaign is actually an attractive
story about a young couple, two powerful individuals whose unique moments while on
holidays in Dubrovnik [http://www.alh.hr/en/type-of-holidays ], almost voyeuristic, is
captured by ALH camera.

As a part of the campaign, ALH has also re-designed the website. Vivid and engaging,
the new http://www.alh.hr will offer content that extends beyond basic hotel
information, as all other corporate accounts on social media channels.

With the launch of new add campaign, Adriatic Luxury Hotels Group has completed its
process of rebranding and marks the further promotion on global market, with a strong
focus on the value and strength of Dubrovnik brand – the leading destination tourism brand
in the luxury segment.

Preview of Campaign images: http://www.alh.hr/documents/ALHcampaingphotos.pdf

(c)Adriatic Luxuy Hotels

About the Adriatic Luxury Hotels

Adriatic Luxury Hotels management company is a premier hotel group managing luxurious
hotels and villas in Dubrovnik, Croatia. The luxurious properties managed by ALH are
distinctive for their diversity, providing guests with friendly hospitality and a warm
welcome in luxurious facilities that offer:

        - Unique locations in areas of remarkable natural beauty and rich cultural
          heritage
        - Distinguished and contemporary design adapted to the needs of the modern
          traveler
        - High level of professional service and personal touch.

        For more information, please contact:
        Zrinka Marinovic
        PR manager
        Email: zrinka.marinovic@alh.hr
        +385(20)430161

SOURCE Adriatic Luxury Hotels


Source: PR Newswire