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Artprice Confirms the Chinese Search Engine Baidu as a Direct Interface for Artprice Databanks in China

January 14, 2013

LYONS, France, January 14, 2013 /PRNewswire/ –

thierry Ehrmann, founder and CEO of Artprice, wishes to inform the market that the
decision (7 January 2013) regarding guarantees of intellectual property rights in China
will henceforward allow Baidu, the most visited website in China and the fourth most
visited on the internet, the same bandwidth and machine power as Google (contractual
agreement since 2003); Henceforward, Baidu will be able to search over one million logs
per day to absorb the tens of millions of Artprice pages in Mandarin and the 210 million
pages in five other languages.

Baidu was founded by Li Yanhong and Eric Xu in January 2000 in Beijing and very
rapidly became China’s market leader on the back of its Mandarin search technology.
Vis-a-vis Google, its marketing slogan is “Baidu knows Chinese better”.

In 2013, mainly through Baidu (China) and Google, and including its different
languages, Artprice’s aims to post approximately 210 million standardised free Art Market
data online (without any impact on its turnover and earnings) and hence occupy the heart
of the market via its fixed-price and auction-based Standardised Marketplace.

Artprice is therefore continuing its conquest of new customers (and their accompanying
behavioural logs) in the framework of its integration of Big Data implemented at the end
of 2011. This Artprice Big Data – which represents the firm’s principal source of wealth,
but which does not appear on its balance sheet – may best be understood by reading an
article in Le Monde: http://goo.gl/NgiJ3

Artprice now has a colossal customer database with records of over 18 billion logs -
in full compliance with the regulations of the European and American authorities – that
allows it to know exactly what each of its clients is looking for and/or possesses through
its Data Mining and now Big Data activities.

-Lex Google- is not really the right answer in the global digital economy.

In 2013, Google and Baidu (China) have become the direct interfaces for all of
Artprice’s databanks. The relationship between Google and Artprice is contractual and
dates back to 2003. It is in itself, proof that Lex Google is not really the appropriate
solution in the global digital economy.

As announced in its last press release, Artprice has – since early December 2012 in
the case of Google and since January 2013 in the case of Baidu (China) – started making a
very large part of the structure of its databanks and its Market Art standardization
available as online freeware (free proprietary software license, but with certain usage
restrictions).

All of the industrial processes forming Artprice’s databanks are patent protected,
notably via patents filed with the A.P.P. (Agence de Protection des Programmes- Software
Protection Agency).

http://www.artprice.com (c)1987-2012 thierry Ehrmann

For more information:

After the close of markets on 21 December 2012, ARTPRICE joined the prestigious SBF
120 index. Following the quarterly review of the Euronext Paris indices, the meeting of
the Scientific NYSE Euronext Committee for Indices decided to admit Artprice.com into the
CAC Mid 60 and the SBF 120. The SBF 120 index is composed of the 120 largest French listed
companies, including the CAC 40 companies and the country’s 80 most liquid stocks.

The current liquidity of the Artprice share is 3.83 million euros per day calculated
over 440 trading days (amounting to a total of 1.688 billion euros).

Artprice is the global leader in databank on Artprices and indices with more than 27
million indices and auction results covering more than 500,000 artists. Artprice Images(R)
offers unlimited access to the largest Art Market resource in the world, a library of 108
million images or engravings of artworks from 1700 to the present day along with comments
by Artprice’s art historians. Artprice permanently enriches its databanks with information
from 4,500 international auction houses and auctioneers and publishes a constant flow of
art market trends for the main news agencies and 6,300 international written media. For
its 2.072 million members (member log in), Artprice posts standardized adverts in what is
today the world’s leading Standardised Marketplace(R) for buying and selling works of art
by private contract or at auctions -regulated by French law alineas 2 et 3 de l’article L
321.3 du code du commerce-

Discover the Alchemy and the universe of Artprice http://web.artprice.com/video/,
which headquarters are the famous Museum of Contemporary Art, the Abode of Chaos

Artprice is listed on Eurolist B SBF 120 by Euronext Paris (SRD long only): Euroclear:
7478 – Bloomberg: PRC – Reuters: ARTF

Artprice releases: http://serveur.serveur.com/press_release/pressreleaseen.htm

Follow all of the art market’s news with Artprice on Twitter:

http://twitter.com/artpricedotcom

Contact: Josette Mey, tel: +33(0)478-220-000, e-mail: ir@artprice.com

SOURCE Artprice.com


Source: PR Newswire