WealthEngine Releases New Wealth Intelligence Platform to Enable Luxury Marketers to Precisely Target Customers & Prospects
BETHESDA, Md., Jan. 16, 2013 /PRNewswire/ — WealthEngine(TM), Inc., the leading provider of sophisticated wealth identification and prospect research solutions, announced today the release of FindWealth 8, a powerful new wealth intelligence platform that allows luxury organizations to better understand their target audience and identify those affluent and high net worth (HNW) individuals who are most likely to become top customers.
Today’s luxury marketers need unique and creative strategies to distinguish their brand and grow their luxury business. FindWealth 8 allows marketers to demonstrate a deeper understanding of their customers and prospects, so they can be more precise and focused in reaching them with the right message and the right promotional offers.
Using FindWealth 8, luxury marketers can search across more than 100 million households, including over 16 million affluent and high net worth individuals, to identify top prospects and create a complete profile that combines wealth, lifestyle and biographical data. “Many companies have been trying to figure out how to get value out of proliferating data, commonly referred to as big data,” explains Tony Glowacki, President and CEO of WealthEngine. “WealthEngine is unique; we have always been a technology company at heart, leveraging new technologies, data and analytics to extract its full value for wealth intelligence purposes. The result is FindWealth 8, which provides a data-driven foundation for marketing strategy, now faster and with more precision.”
“Many of our luxury clients, from high-end fashion and jewelry to travel and hospitality, from luxury automobiles to private aviation, have seen dramatic results by using WealthEngine to build strategies to grow their business among high net worth and ultra high net worth customers,” says James Dean, Senior Vice President of Financial and Luxury Services at WealthEngine. “With data on the assets they own, their income, lifestyle, interests, business and personal relationships, philanthropic associations as well as household and demographic data, luxury marketers can have a full assessment of their customer or prospect.”
FindWealth 8 search results include wealth scores for total assets, net worth and liquidity that can be used to effectively segment and rank order the customer or prospect base. This gives luxury marketers the ability to uncover new sales opportunities, increase customer retention and gain a competitive edge while deploying marketing resources more effectively. Other notable FindWealth 8 features include:
- Improved data, easier and faster searching, and more accurate search results
- A single integrated platform to research customers, upload files for screening, and generate lists of new prospects
- Graphical displays of key ratings and client relationships allow clients to leverage referrals in building their business
- Comprehensive alerts of changes in an individual’s financial picture and lifestyle
- Enhanced reporting and exporting of wealth data and profiles to bring wealth intelligence into individual workflows
FindWealth 8 will ultimately replace WealthEngine’s current FindWealth Online offering, although both products will be supported for the foreseeable future. WealthEngine clients will be able to begin transitioning to FindWealth 8 this month. Toiny Glowacki, CEO of WealthEngine, will host a webinar on January 28, 2013 at 2 pm EST to demonstrate the platform and provide additional information.
About WealthEngine(TM), Inc.
WealthEngine Inc. is a leading provider of sophisticated wealth identification and marketing research services to providers of luxury goods, retail, jewelry, private aviation, automobile, travel, real estate, hotels & resort and art and antiques. WealthEngine clients also include financial services firms and philanthropic organizations that target high net worth individuals. More than 4,000 clients use WealthEngine for comprehensive research and analytics on individuals, companies and foundations. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, visit www.wealthengine.com.