Last updated on April 20, 2014 at 21:20 EDT

Bell and RDS open the doors to the Montreal Canadiens’ locker room in new multiplatform docu-reality series 24CH

January 16, 2013

Habs fans will now enjoy exclusive access to their team on television,
Internet, superphones and tablets

MONTREAL, Jan. 16, 2013 /CNW Telbec/ – Bell today unveiled the brand new
docu-reality series highly anticipated by Habs fans: 24CH, an RDS
production initiative featuring unprecedented behind-the-scenes access
to the Montréal Canadiens. Whether on game or practice days, whether in
Montréal or on the road, Bell lets fans into the world of the Club de
hockey Canadien, with this unique content, no matter where they are,
and on the screen of their choice.

“Bell is proud to put its multiplatform expertise to work for Habs
fans,” explained Nicolas Poitras, Vice-President, Residential Services
Marketing at Bell. “Our relationship with the Montréal Canadiens,
combined with the talents of RDS, will allow fans to use television,
the Internet, superphone or tablet to get the inside track on their
favourite team, either at home or on the road.”

For the first time in its history, the Canadiens organization is opening
up the team’s locker room to the public. Thanks to a special RDS crew
that will follow the Habs throughout the season, fans will get a unique
look at what goes on behind closed locker room doors.

“We have been partners with the Canadiens for many years and creating
this project is a dream come true for us and the fans,” said Gerry
Frappier, President and General Manager of RDS. “This is a special
moment in RDS history, and our team is definitely going to produce a
docu-reality series as never seen before on French sports television.”

Starting with the first game of the season, Bell will present an
inaugural 60 second mobile clip. Weekly videos will be shown on Canadiens.com and the TV series will be aired on RDS.

“This initiative was made possible thanks to Bell’s state-of-the-art
technology and its many platforms, as well as RDS’s know-how and
expertise when it comes to TV production. Our entire organisation, and
more specifically our players, welcome this unique opportunity to share
their everyday life with our fans. For the first time in team history,
Canadiens’ fans will go behind the scenes with their favourite hockey
team. We believe this experience will further enhance the interest of
our fans as they will literally be a part of the team”, said Kevin
Gilmore, Executive Vice President and COO, Club de hockey Canadien.

Content gathered by the RDS team will be aired regularly until the end
of the 2013 season:

24CH Flash will provide 48 highlight clips, one per game day, presented via the
Montréal Canadiens app. Bell Mobility clients will have 24 hour advance
access to the 24CH Flash clips in the Bell Premiere Zone section on the
app. Bell Fibe TV clients will have access as well to the 24CH Flash
clips through the TSN Xtra app in English as well as the RDS Extra app.

24CH Hebdo will provide exclusive excerpts of the video content on the Canadiens.com site every week.

24CH La série will be broadcast on RDS starting with a special one hour launch show
on January 26, followed by six 30 minute episodes throughout the
regular season. An English version will also air on TSN2.

About Bell
Headquartered in Montréal since its founding in 1880, Bell is Canada’s
largest communications company, providing consumers and business with
solutions to all their communications needs. Bell Media is Canada’s
premier multimedia company with leading assets in television, radio and
digital media. Bell is wholly owned by Montréal’s BCE Inc. (TSX, NYSE:
BCE). For more information, please visit Bell.ca.

Bell is committed to promoting Canadian mental health through the Bell
Let’s Talk anti-stigma campaign and unprecedented financial support for
community care, research and workplace best practices. To learn more,
please visit Bell.ca/LetsTalk.

About RDS
Le Réseau des sports (RDS) is a French-language sports network offering
a comprehensive, world-class programming line-up. Since its inception
in 1989, RDS has developed an unparalleled programming grid featuring
major events and properties that include the exclusive broadcast rights
to the Montreal Canadiens and other NHL hockey games, the Stanley Cup
playoffs and finals, MLS and Montreal Impact, CFL and NFL football, the
Grey Cup and the Super Bowl, Tour de France, F1 and NASCAR racing, MLB
baseball including the World Series, over 30 PGA Tour golf tournaments
(including 4 Majors), ATP tennis and all Grand Slams, FIFA World Cup
from 2015 to 2022, Euro 2016, Barclays Premier League as well as the
IIHF World Junior Hockey Championship, Skate Canada and Canada Cup of
curling. RDS is a division of Bell Media, which is owned by BCE Inc.
(TSX, NYSE: BCE), Canada’s largest communications company. For more
details on RDS, please visit RDS.ca.

SOURCE Bell Canada

Source: PR Newswire