Last updated on April 16, 2014 at 10:48 EDT

Forces and Families Campaign is launched as new source of support for the Military Families Fund and Canadian Forces Community.

January 16, 2013

OTTAWA, Jan. 16, 2013 /CNW/ – The Forces & Families Campaign, a new third party initiative to raise funds for the Military
Families Fund was launched at a ceremony on Saturday, 12 January 2013,
following a hockey game at the Air Canada Centre between a Canadian
Forces All-Star team and Toronto Maple Leaf Alumni.

Spearheaded by John Randolph, a philanthropist and founder of the
successful annual Canadian Forces Appreciation Day in Toronto, this
Campaign will be executed in close partnership with Canadian Forces
Personnel and Family Support Services (CFPFSS) to meet the ongoing
needs of the Canadian Forces Community.

The Forces and Families initiative will feature innovative media tools, membership drives, the
sale of custom goods in retail outlets and partnerships with
professional associations, corporate Canada and individual Canadians.
All proceeds from this initiative will accrue to the Military Families
Fund to address mental health wellness issues facing members of the
Canadian Forces Community.  

“I was very pleased to be involved in the launch of the 2013 ‘Forces and
Families Campaign’. John Randolph has been an exceptional supporter of
our military families and has organized successful CF Appreciation Day
events in Toronto for each of the last five years,” said General Tom
Lawson, the Chief of the Defence Staff. “His most recent project, the
‘Families and Forces Campaign’ will directly benefit the Military
Families Fund, a cornerstone of the ‘Support Our Troops Program’. On
behalf of those who serve in the Canadian Armed Forces, and the
families who support them, I extend my sincerest thanks to John for his

Commodore Mark Watson, the Director General Personnel and Family Support
Services, emphasized that, since the Military Families Fund was
established in 2007, Canadians have been exceptionally generous in
their donations to the Fund and that such contributions remain the most
direct way in which Canadians can contribute to the morale and welfare
of military members and their families.  “The Canadian Forces wishes
John and his team continued success.  We will support these innovative
efforts fully within our mandate and look forward to the continued
strong support of the Canadian public.”

CFPFSS is responsible for administering Non-Public Property (NPP) on
behalf of the Chief of the Defence Staff and for delivering selected
public morale and welfare programs, services, and activities to
eligible members, one of which includes the Military Families Fund
(MFF). The MFF grows through the voluntary contributions of generous
individual Canadians, corporations and other organizations.

SOURCE Canadian Forces Personnel and Family Support Services

Source: PR Newswire