Gold Medalists and SUBWAY Famous Fans Nastia Liukin and Torah Bright Carry Torch For Women’s Heart Health In The Heart Truth® Red Dress Collection(SM) Fashion Show
MILFORD, Conn., Jan. 22, 2013 /PRNewswire/ — SUBWAY® restaurants, the world’s largest restaurant chain, announced today that Australian snowboard sensation Torah Bright and world champion gymnast Nastia Liukin will walk the runway in The Heart Truth Red Dress® Collection Fashion Show at New York City’s historic Hammerstein Ballroom on February 6(th) as part of a partnership with presenting sponsor Diet Coke.
In celebration of the third consecutive year that SUBWAY® restaurants will have a famous fan walk the runway, the brand launched a national sweepstakes on Facebook.com/Subway on January 14(th), offering three fans a chance to win an all-expense paid trip for two to New York City and tickets to the show.
Last year, SUBWAY® Famous Fan and swim mom Debbie Phelps walked the runway with son Michael Phelps in the front row as she made her fashion show debut. Two years ago, Laila Ali walked the Red Dress Fashion Show on the brand’s behalf.
“We are glad to have Nastia and Torah represent SUBWAY® as we support women’s heart health,” said Tony Pace, Global Chief Marketing Officer at SUBWAY® Franchise World Headquarters. “They both train hard and eat fresh so I’m sure they will enjoy their moments in the runway spotlight.”
The SUBWAY FRESH FIT® meal choices feature 9 sandwiches under 6 grams of fat and provide low fat and low saturated fat alternatives, with customizable sandwich combinations, servings of vegetables, apples slices, yogurt, or Baked! LAY’S® Potato Crisps, and a selection of low-fat milk, diet soda, or bottled water beverages. In 2012, SUBWAY® restaurants earned the American Heart Association’s Heart-Check Meal Certification nutritional criteria, which enable the brand to include the iconic Heart-Check logo on SUBWAY® restaurant menus nationwide.
The Red Dress® is the national symbol for women and heart disease awareness, and a powerful reminder for women to take care of their hearts. The National Heart, Lung, and Blood Institute established The Heart Truth and introduced the Red Dress in 2002 as the national symbol of women and heart disease awareness, and this February marks the 11(th) year of the campaign’s commitment to women’s heart health.
For more information, visit Facebook.com/Subway.
About SUBWAY(®) Restaurants
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey – one that has made it possible for thousands of individuals to build and succeed in their own business. In 2012, SUBWAY® restaurants became the first restaurant to meet the American Heart Association’s Heart-Check Meal Certification Program nutritional criteria. This year, for the fourth straight year, the SUBWAY® brand was ranked “number one” by consumers in the Zagat® Fast Food Survey in the “Healthy Options,” “Most Popular” and “Top Service” categories for food brands with 5,000 or more locations. For more information about the SUBWAY® chain, visit http://www.subway.com. Find us on Facebook: Facebook.com/subway. Follow us on Twitter: twitter.com/subwayfreshbuzz. SUBWAY® is a registered trademark of Doctor’s Associates Inc.
About The Heart Truth The Heart Truth is a national campaign for women about heart disease and is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS). Through the campaign, the NHLBI leads the nation in a landmark heart health awareness movement embraced by millions who share the common goal of better heart health for all women.
The centerpiece of The Heart Truth( )is the Red Dress, which was introduced as the national symbol for women and heart disease awareness in 2002 by the NHLBI. The Red Dress reminds women of the need to protect their heart health, and inspires them to take action. To learn more, visit www.hearttruth.gov.
The Heart Truth, its logo and The Red Dress are registered trademarks of HHS. Red Dress Collection and Red Dress are service marks of HHS. Participation by SUBWAY® and Coca-Cola does not imply endorsement by HHS/NIH/NHLBI.
SOURCE SUBWAY Restaurants