Extreme Music Launches Customix
LOS ANGELES, Jan. 23, 2013 /PRNewswire/ — Extreme Music, the production music library arm of Sony/ATV Music Publishing, today launched Customix, an innovative cloud-based music editing tool that allows professional music users to manipulate tracks within Extreme’s catalog to create custom arrangements and mixes. Powered by UJAM’s proprietary SongCruncher technology Customix is simple to use and empowers video editors and music supervisors to emulate the skills of a professional arranger or mix engineer.
Music supervisors have long requested that production music be made available in stems (separated elements such as drums, guitar, bass, vocals, etc.) in order to modify tracks. Pulling from Extreme Music’s broad catalog, supervisors can now surgically craft custom versions tailored to a specific scene. Customix core features allow users to change tempo without changing pitch, adjust the volume of each instrument, mute or solo specific song sections and modify, or even create, an entirely new arrangement to match the length or pace of a scene while intelligently keeping the musical arc intact.
“We understand our clients are in the trenches every day and need not only amazing music, but also flexibility. Customix essentially gives users thousands of new variations dramatically adding to their creative arsenal,” said Russell Emanuel, co-founder and CEO, Extreme Music. “Extreme users expect us to push boundaries and we make it our mission not to disappoint.”
“To be able to create my own mix on the fly, plus the ability to change the speed of a track, makes my life so much easier. This really is a giant leap forward and seriously changes the game,” said Kevin Edelman, Music Supervisor, Metalman Music (Homeland, Bones, Criminal Minds, Elementary, Go On).
UJAM CEO Axel Hensen notes, “We are incredibly proud to have worked with Extreme Music as our launch partner – we couldn’t have found a better showcase.”
The release of Customix again further cements Extreme Music’s position as trail blazing innovators for the production music arena.
About Extreme Music
World-renowned as the “Bad Boys of the Industry” Extreme Music, the worldwide production music division of Sony/ATV Music Publishing has made it their duty to change the face of library music. Consistently delivering an industry-quaking catalogue that leaves their competition sleeping with the lights on and establishing Extreme Music as the undisputed masters in their field. Their A-list packed roster famously boasts names such as Quincy Jones, Hans Zimmer, Sir George Martin, Snoop Lion, Paul Oakenfold, Rodney Jerkins, Boris Blank, Mark Mothersbaugh, Timbaland, Micheal Giacchino, Brian Tyler, Vince Clarke and Xzibit to name a few.
Users addicted to Extreme include Music Supervisors for hit TV shows such as Modern Family, New Girl, Shameless, Mad Men and Dexter; Hollywood blockbusters and trailers including Skyfall, Lincoln, Life of Pi, The Lone Ranger, Lawless, Brave, Twilight Saga: Breaking Dawn and Wreck It Ralph; and memorable advertising campaigns for Coca Cola, Virgin Atlantic, Target, Red Bull, Ford and AT&T.
For more information about Extreme Music, please visit www.extrememusic.com.
UJAM is a music technology platform aiming to become the #1 solution for consumers, services and applications looking for customizable music for music production, videos or other applications on web and mobile. Backed by music industry luminaries such as Oscar-awarded film composer Hans Zimmer and producer Pharrell Williams, UJAM’s unique SongCruncher technology makes music easily customizable for professionals and consumers alike, while producing stunning professional results. Started in 2010, the company co-pioneered music production on the web.
For more information about UJAM, please visit www.ujam.com.
SOURCE Extreme Music