Last updated on April 16, 2014 at 17:34 EDT

Canadian Tire Corporation, Limited supports Canada’s Paralympians going for gold

January 23, 2013

Company grows its commitment to amateur sports in Canada through new
partnerships with the Canadian Paralympic Committee, Canadian Olympic
Committee and National Sport Federations

TORONTO, Jan. 23, 2013 /CNW/ – The Canadian Paralympic Committee (CPC)
is pleased to announce that Canadian Tire Corporation, Limited (CTC) is
now going for gold as a multi-year Premier partner supporting
Paralympic athletes across Canada, through to 2016.

“Canadian Tire is an iconic brand and we are thrilled to welcome them to
the Canadian Paralympic family”, said David Legg, President of the
Canadian Paralympic Committee. “Not only will Canadian Tire’s
investment in high performance sport help our athletes achieve
excellence at the Paralympic Games, but it will also help us foster the
next generation of Canadian athletes through their support of our
grassroots funding programs, helping make the benefits of sport
accessible to more Canadians”.

As part of this partnership, the CPC will work with CTC to increase
opportunities for Canadians with a disability to participate in
organized sport and active living.

“At Canadian Tire, we believe in the power of sport to inspire greatness
and change the lives of all Canadians,” said Duncan Fulton, Senior Vice
President, Corporate Affairs, Canadian Tire Corporation, Limited and
Chief Marketing Officer, FGL Sports, Ltd. “From playground to podium,
we will play a role in helping Canadian families and amateur athletes
succeed and are pleased to work with the Canadian Paralympic Committee
in communities across Canada to promote participation in sport and
active living.”

Benoit Huot and Summer Mortimer, multiple gold medallist swimmers from
the London 2012 Paralympic Games, were onsite for the announcement of
the partnership, which will continue through the next two Paralympic
Games – Sochi 2014 and Rio 2016.

“To achieve greatness requires commitment and Canadian Tire has shown
its commitment in spades here today, to Paralympians and to the country
itself, by helping ensure Canada’s strong and vibrant sporting
heritage,” said Huot, a 19-time Paralympic medalist and Canada’s
closing ceremony flag bearer at the London 2012 Paralympic Games.

Summer Mortimer, who won four swimming medals in London, added: “It is
thanks to the investment by corporate partners such as Canadian Tire
that I can maintain my focus and ensure I am properly prepared to
represent Canada on the world stage with my teammates at the next
Paralympic Games in Rio.”

In addition to its agreement with the CPC, CTC also confirmed new and
expanded partnership agreements with the Canadian Soccer Association,
Skate Canada, Hockey Canada, Alpine Canada Alpin, Canada Snowboard, -
all designed to inspire Canadians and encourage lifelong healthy and
active living through the ‘power of sport’. CTC and Canadian Tire
Jumpstart Charities also plan to work with Own the Podium and the
Canadian Olympic Foundation to help more kids get in the game.

About the Canadian Paralympic Committee
The Canadian Paralympic Committee is a non-profit, private organization
with 46 member sports organizations dedicated to strengthening the
Paralympic movement. The Canadian Paralympic Committee’s vision is to
be the world’s leading Paralympic nation. Its mission is to lead the
development of a sustainable Paralympic sport system in Canada to
enable athletes to reach the podium at the Paralympic Games. By
supporting Canadian Paralympic athletes and promoting their success,
the Canadian Paralympic Committee inspires all Canadians with a
disability to get involved in sport through programs delivered by its
member organizations.

About Canadian Tire Corporation
Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is a Family of
Companies that includes Canadian Tire Retail, Partsource, Gas+, FGL
Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, S3
and Atmosphere), Mark’s, Canadian Tire Financial Services, and Canadian
Tire Jumpstart Charities.  With more than 1,700 retail and gasoline
outlets from coast-to-coast, our primary retail business categories -
Automotive, Living, Fixing, Playing and Apparel – are supported and
strengthened by our Financial Services division. Nearly 68,000 people
are employed across the Canadian Tire enterprise, which was founded in
1922 and remains one of Canada’s most recognized and trusted brands.
For more information, visit Corp.CanadianTire.ca.

SOURCE Canadian Paralympic Committee (CPC)

Source: PR Newswire