Last updated on April 17, 2014 at 13:16 EDT

AWEARNESS, The Kenneth Cole Foundation Premieres Vignette Honoring The Volunteers Of The 2013 Sundance Film Festival

January 23, 2013

NEW YORK, Jan. 23, 2013 /PRNewswire/ –

    WHO:                   Fashion Designer and social activist,
                           Kenneth Cole & the 2013 Sundance Film

    WHAT:                  AWEARNESS, The Kenneth Cole Foundation,
                           and the Sundance Institute created a
                           vignette titled "Heroes Don't Wear
                           Capes" to celebrate the hard work of
                           the volunteers of the 2013 Festival.
                           Written by Kenneth Cole Productions
                           and directed by Ricki Stern and Annie
                           Sundberg of Break Thru Films
                           (directors of the documentaries
                           Knuckleball! and Joan Rivers: A Piece
                           of Work), the piece is a follow up to
                           last year's vignette starring Derek
                           Waters. In this year's spot, Waters
                           leads his army of dedicated volunteers
                           to help Alan Cumming, Rachel Dratch,
                           and Ed Burns with their minor crises
                           to prove that no job is too big or too
                           small for "The real stars of

                           "Heroes Don't Wear Capes" will debut
                           on Volunteer Appreciation Day,
                           January 23rd, at ALL film screenings
                           and theaters at the Festival. Signage
                           featuring a QR code enabling people
                           to watch the vignette on their mobile
                           devices and reminding them to thank
                           the volunteers for their tireless
                           efforts will be also displayed
                           throughout the Festival on the 23rd.

                           "This is the second year we were
                           afforded the privilege of making a
                           short vignette for the volunteers at
                           the festival," says Kenneth Cole.
                           "We hope it can celebrate all that
                           they do and acknowledge them as the
                           real stars of Sundance."

                           For the ninth year, Kenneth Cole has
                           designed and donated the uniform worn
                           by the 2,300+ Sundance Film Festival
                           volunteers and staff. Presented on
                           day one of the festival, this year's
                           iconic style is a water-resistant,
                           vibrant red jacket with panel
                           quilting and removable black sleeves
                           that provide a bold color contrast.

                           Kenneth Cole has been an advocate for
                           the Institute's mission and dedicated
                           supporter of Sundance Film Festival
                           since 2003, when he joined the board
                           of trustees.

                              **Photos available upon request**

AWEARNESS, The Kenneth Cole Foundation, promotes, encourages and inspires positive and meaningful social change, and supports like-mined individuals to make a difference. As part of each partnership, we create products and host events in support of their important causes, and select a “Change Agent” to share their story of social activism to help educate and inspire others to get involved. Interviews and products can be seen on the AWEARNESS website awearness.com.

About Kenneth Cole Productions Inc.
Kenneth Cole Productions, Inc. designs, sources and markets a broad range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the proprietary trademark Gentle Souls. The Company has also granted a wide variety of third party licenses for the production of men’s and women’s apparel as well as fragrances, watches, jewelry, eyewear and several other accessory categories. The Company’s products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Further information can be found at kennethcole.com.

SOURCE AWEARNESS, The Kenneth Cole Foundation

Source: PR Newswire