Entravision Communications Corporation Announces Name Change of National Sales and Marketing Organization to Entravision Solutions
SANTA MONICA, Calif., Jan. 30, 2013 /PRNewswire/ — Entravision Communications Corporation (NYSE: EVC), a diversified Spanish-language media company, today announced that it has changed the name of Lotus Entravision Reps (LER) to Entravision Solutions.
Entravision Solutions is a national sales and marketing organization specializing in Spanish-language media platforms, including radio, online and mobile, and is a wholly-owned subsidiary of Entravision. The new identity reflects the organization’s ongoing investment in its marketing solutions, including expanded sales and marketing resources and a focus on maximizing opportunities by leveraging the Entravision brand. The name change is in line with Entravision’s new brand identity and logo, launched in December of 2012, reflecting the company’s focus on providing advertisers and marketers with a comprehensive multi-media platform to reach Latino audiences and communities.
“This name change reflects the growth of Entravision Solutions’ expanded services offering, media portfolio and growing national radio network,” stated Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision. “Across our company we continue to strengthen our ability to connect advertisers with the growing Latino markets we serve, through a comprehensive offering of media platforms and solutions. As we capitalize on the Entravision brand and our expanded capability set, we are committed to further investing in Entravision Solutions and working with all of our partners to promote their broadcasting and interactive platforms, engage their Latino audiences and drive measureable results for our advertisers.”
About Entravision Solutions
Entravision Solutions specializes in the national representation of Spanish-language media with an emphasis on radio, online and mobile platforms, creating national marketing solutions through national spot, unwired network, wired network through nationally-syndicated programming, event marketing and online and digital client advertising solutions through a single 360 platform that reaches approximately 90% of all U.S. Latinos. Entravision Solutions hosts one of the largest national advertising sales forces, representing over 130 Spanish-language radio stations in 29 of the top 30 U.S. Latino markets and Entravision Solutions Network. Entravision Solutions’ portfolio of media partners includes industry-leading broadcasters Deportes Media, ESPN Deportes/Disney, El Zol Media, Entravision Communications Corporation, Imagen Group Inc, Lazer Broadcasting, Lotus Communications, Sony Music US Latin, Imagen Group Inc, Media Latino, MVS, Tejas Broadcasting and a host of other strong independent broadcasters in both traditional and emerging Spanish-language markets. Entravision Solutions is headquartered in Los Angeles with five regional offices around the country. Entravision Solutions is a wholly-owned subsidiary of Entravision Communications Corporation (NYSE: EVC).
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision’s UniMas network, with television stations in 19 of the nation’s top 50 Hispanic markets. The company also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company’s leadership position within the Hispanic broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
SOURCE Entravision Communications Corporation