WebChartMD Marketing Campaign Lands New Clients for Transcription Partners
JOHNSON CITY, Tenn., Jan. 31, 2013 /PRNewswire/ — A new series of co-op marketing campaigns launched by WebChartMD is gaining new clients for its transcription partners. After just two weeks, three MTSOs are already either onboarding new clients or have prospects who are seriously interested.
“We’re thrilled,” said Scott Megason, president of Transcription Strategies and MDStrategies. “We specialize in ambulatory surgery centers, and so far WebChartMD’s campaign has landed us two new accounts. Plus, we had the chance to do a demo with WebChartMD to one of the country’s largest surgery center chains, and they are seriously considering us as the sole provider for one of their regional divisions.”
The campaigns are designed to highlight the key advantages transcription offers over EHR-based clinical documentation tools. “Our research identified three specific areas where dictation and transcription surpassed EHR-driven documentation modalities in relation to physician workflow and patient care,” said Mark Christensen, WebChartMD’s Vice President of Operations. “We took that message and incorporated it into our marketing materials and campaign strategy.”
Susan England, president of MedTrans, has a similar story. “We joined WebChartMD to target the orthopedic market, and we’re starting a trial this week with an orthopedic group that responded right away. If the trial goes well it will add another $3,000 – $5,000 to our monthly billing.”
Perhaps the biggest opportunity so far has resulted from the radiology campaign, where WebChartMD partnered with OnCall Transcription Outsource Solutions, LLC. “I almost fell over when we heard a radiology group with 30 locations had responded,” said Phil Buetow, OnCall’s Director of Marketing. “We joined WebChartMD in a sales pitch to the owner of the company, and they are now reviewing our proposal. The account would bring us 20 million annual lines.”
WebChartMD’s web-based dictation and transcription workflow solution is used by over 100 MTSOs servicing more than 8,000 physicians at 1,200 facilities. “We don’t provide transcription services ourselves,” Christensen said, “because we consider that a conflict of interest with our clients. Our sole focus is to help our transcription company partners succeed, through both cutting edge technology tools and marketing and sales resources.”
To see samples of the marketing materials used in WebChartMD’s recent co-op campaign with its transcription partners, click here.