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Last updated on April 24, 2014 at 17:35 EDT

Dodge Ram Claims Top Spot in ADBOWL® XLVII

February 4, 2013

ALBUQUERQUE, N.M., Feb. 4, 2013 /PRNewswire/ — Dodge Ram’s “Farmer” spot was the highest-rated commercial during Super Bowl XLVII according to ADBOWL(®), the original advertising ranking website for consumers developed in 2002 by McKee Wallwork & Company. But two everyday Internet kitten videos outperformed most of the big-budget commercials.

As of 11:00 p.m. MST*, the top 5 ads as ranked by ADBOWL(®) voters on a five point scale were:

            1  Ram Truck: Farmer                  4.2121
            2  Tide: Miracle Stain                4.1356
            3   Budweiser: The Clydesdales -
                Brotherhood                       3.9735
            4  Coca-Cola: Security Camera         3.6047
            5  Kia: Space Babies                  3.5926
    *Voting continues throughout the night. The most
     current tallies are available at www.ADBOWL.com.

“The ads were like the game itself,” said Steve McKee, president of McKee Wallwork & Company. “It was a slow start, but the competition heated up as the game went on.”

During and after the game, viewers went to the ADBOWL(®) website and rated the commercials on a scale between one and five. They were also encouraged to rate cat videos created by average people on the same five-point scale. “We thought it would be fun to pit the most popular Internet content on the day of the big game vs. what rules the web the other 364 days of the year,” said McKee. “And our hunch was right, as two of the top ten ratings went to kitty videos.”

    Top 10 Overall (Ads & Cats)
    1            Ram Truck: Farmer                  4.2121
    2            Tide: Miracle Stain                4.1356
    3             Budweiser: The Clydesdales -
                  Brotherhood                       3.9735
    4            Coca-Cola: Security Camera         3.6047
    5            Kia: Space Babies                  3.5926
    6            Dreaming Kitty                     3.5882
    7            Kitten in Hamster Ball             3.5849
    8            Audi: Prom                         3.5772
    9            Oreo: Whisper Fight                3.5638
    10           Jeep: Whole Again                  3.5625

“I’m not sure what it means when homemade kitten videos can compete head-to-head with multi-million dollar commercials,” said McKee. “Except that cats rule the world. But we knew that.”

ADBOWL(®) is the original online, real-time poll that tracks what consumers think of the big dollar ads that air during the year’s biggest television event. McKee Wallwork & Company (MWC), an award-winning, integrated marketing agency, has been bringing ADBOWL(®) to sports (and advertising) fans for more than a dozen years.

ADBOWL Winners 2002-2012:

2012 – Volkswagen’s “Dog Strikes Back”
2011 – Volkswagen’s “Imperial March”
2010 – Snickers’ “You’re Not You”
2009 – Bridgestone’s “Taters”
2008 – Budweiser’s “Clydesdale Team”
2007 – Bud Light’s “Rock, Paper, Scissors”
2006 – Bud Light’s “Hidden Fridge”
2005 – Anheuser-Busch’s “Applause”
2004 – Budweiser’s “Donkey Dream”
2003 – FedEx’s “Castaway”
2002 – M&M’s “Chocolate on Your Pillow”

About McKee Wallwork & Company
McKee Wallwork & Company is an integrated marketing agency that specializes in revitalizing stalled, stuck and stale brands. Founded in 1997, the agency has earned a spot on the Inc. 500 list of the fastest-growing private companies in the nation, is a two-time EFFIE Award winner, and has been recognized by Advertising Age as one of ten top small agencies in America. www.McKeeWallwork.com

ADBOWL is a registered trademark of McKee Wallwork & Company, LLC

CATBOWL is a trademark of McKee Wallwork & Company, LLC

SOURCE McKee Wallwork & Company


Source: PR Newswire