Viralheat Adds First-Ever Unified ‘Smart Stream’ to its Social Media Marketing Suite
SAN MATEO, Calif., Feb. 5, 2013 /PRNewswire/ — Viralheat, the social media marketing suite provider, today launched its new Smart Stream, the first unified, web-based social media account management, monitoring and analytics application for brands. Part of Viralheat’s roll out of its entirely redesigned user interface to more than 12,000 brands, Smart Stream creates a more intuitive experience for social media managers to maximize their social media efficiency and efficacy.
Streamlined Social with Viralheat’s Smart Stream
Traditional social media management is a fragmented, siloed and cumbersome process, often requiring multiple desktop apps, various analytics methods, a lot of manual effort and a confusing columnar view by platform. Viralheat eliminates these inefficiencies with Smart Stream, a first-of-its-kind unified stream that provides complete visibility, management and monitoring across all connected accounts and keyword searches.
With Smart Stream, users can customize smart filters to view relevant brand mentions by keyword, hashtag and more from any combination of platforms including Twitter, Facebook, Pinterest, LinkedIn, blogs, YouTube, etc. Users can save these customized filters for quick access, and even engage with their audience directly from the stream through replies, comments, retweets and more. This gives social media managers a real-time, big-picture perspective on their social media performance with the ability to drill down into granular detail to measure specific audience response.
“The smart stream in Viralheat makes it easy to get a comprehensive picture of social media activity at a glance. The design is user friendly, operates smoothly and delivers actionable insights and trends quickly. Including Google+ and Pinterest is a definite advantage for organizations,” said Joe Nolan, Director of New Media at Men’s Wearhouse.
“Social media management tools are not tailored to the way social media managers work. Most social media managers spend too much time bouncing back and forth between tools to manage multiple social platforms,” said Vishal Sankhla, co-founder and CTO of Viralheat.
“Viralheat’s Smart Stream gives social media managers a suite that allows them to gain a complete understanding of their social media performance within minutes, along with the insights to take action right from the Smart Stream. This new version is completely focused on helping social media managers meet their goals around brand awareness, customer satisfaction and customer acquisition.”
Additional enhancements in this launch include:
- A redesigned analytics dashboard that provides all social media analytics in one place. View analytics for Twitter, Facebook, Pinterest, YouTube and the web for keyword searches with the ability to drill-down for more granular metrics, plus the ability to easily compare activity and results from one social channel with another.
- A redesigned user interface that makes it easy to navigate the Viralheat dashboard to monitor mentions, manage multiple accounts, view detailed analytics or engage with audiences.
- Targeted publishing that delivers content at the right time and place, by time zone, country, city, language and other demographic parameters.
- Personal Facebook account publishing directly from the Viralheat dashboard, including scheduled and real-time publishing, URL shortening, and post preview.
A Complete Suite for Social Media Marketing
Viralheat’s all-in-one social media marketing suite makes it easy to manage, monitor, analyze and engage audiences across multiple platforms. Users can connect all of their social accounts into a unified dashboard for individual or cross-channel publishing and easy access to mentions about their company, brand or keyword searches.
Viralheat also provides detailed reporting and analytics across Twitter, Facebook, Pinterest, YouTube and the social web. The tool’s built-in sentiment analysis identifies mentions as negative or positive and gives users the option to manually change a sentiment while its Human Intent technology identifies potential sales leads and packages them in a downloadable Excel or CSV format that can be imported into a CRM suite like Salesforce.
Viralheat is the unified social media marketing suite for businesses. Trusted by more than 12,000 brands worldwide, Viralheat combines social media management and intelligence in a single platform encompassing account management, monitoring, engagement, and analytics. With its comprehensive platform and flexible pricing, Viralheat easily scales as your social media and business goals evolve. Viralheat is headquartered in San Mateo, California. For more information, visit www.viralheat.com.