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Last updated on April 19, 2014 at 1:20 EDT

Believe it: essence and Justin Bieber together on World Tour

February 7, 2013

TORONTO, Feb. 7, 2013 /PRNewswire/ – Beauty and Music unite: essence is the official cosmetics partner of the Justin Bieber “Believe”-Tour 2013. essence accompanies the 18 year old megastar on his numerous concerts in
North America and Europe starting on January 26. Whether New York,
Barcelona or Berlin – every city will be out of control, when the
“American Artist of the Year” comes to town.

(Photo: http://photos.prnewswire.com/prnh/20130207/MM56804)

Besides cool make-up booths at selected concerts essence offers many
other highlights: ticket sweepstakes and exclusive Meet & Greets with
Justin (including travel arrangements and accommodations), a limited
Trend Edition and charity projects of Justin Bieber supported by
essence.

With more than 15 million albums sold, 48 million fans on Facebook and 3
billion views on Youtube Justin Bieber is one of the most successful
young musicians of our time. A born Canadian, he has won seven American
Music Awards and five European Music Awards, including the award for
the best pop artist. Furthermore he is the “most googled” person
worldwide.

A successful combination: With its target group essence, the young
cosmetics brand is a perfect fit for the popular singer. Not by chance
essence is market leader (based on quantity) in 11 countries and
altogether the world’s best selling cosmetics brand in the low price
segment*. *According to Euromonitor International Limited 2011

SOURCE essence

Image with caption: “Believe it: essence and Justin Bieber together on World Tour (CNW Group/essence)”. Image available at: http://photos.newswire.ca/images/download/20130207_C4081_PHOTO_EN_23431.jpg


Source: PR Newswire