The Access Group Wins Big in the 2012 Pharma Choice Awards
BERKELEY HEIGHTS, N.J., Feb. 11, 2013 /PRNewswire/ — MedAccess, an Access Group Company, graced the cover of the January issue of PM360 as the overall “grand tier” winner of the Pharma Choice Awards, netting a gold in the coveted branded print ad category. The Access Group was also awarded an additional gold and a silver.
PM360, a leading health-marketing industry trade magazine, recognizes the best print and digital campaigns in the industry. All submissions are placed online, where readers from the pharmaceutical industry and pharma advertising vote for their favorites based on content, format, imagination, influence on the industry, and overall quality.
“Winning three awards and the cover story is a milestone achievement for our firm. Moreover, it further validates our lifecycle management vision and being the ‘all-in-one’ provider for promotional, educational, and managed markets support,” said Dave Gagliano, President and Chief Executive Officer.
MedAccess wins gold for Andrew Technologies
Category: Print, professional campaign
Campaign: Liposuction Improved
MedAccess, an Access Group company, specializes in promotional advertising and medical education. Its client, Andrew Technologies, is the manufacturer of the HydraSolve(TM) Lipoplasty System–a smooth new approach to aesthetic body contouring, and the only noncutting liposuction technology. Utilizing warmed and low-pressurized saline solution, a specially designed cannula employs Tissue Liquefaction Technology to simultaneously liquefy and remove fat without damage to other vital tissues.
“This campaign has provided our client with the stopping power they were looking for in their launch communications. It really mimics the innovation that their unique product provides,” commented Leana Wood, the Partner who leads MedAccess.
The Access Group wins gold for Boehringer Ingelheim Pharmaceuticals, Inc.
Category: Print, unbranded
The Access Group developed the InStep program to empower patients to achieve improved adherence and self-management with chronic conditions such as diabetes and cardiovascular and respiratory conditions, positioning Boehringer Ingelheim Pharmaceuticals, Inc. as a customer-centric leader.
The Access Group wins silver for AstraZeneca
Category: Print, sales aid
Campaign: Nexium® Cost and Coverage Platform
In order to overcome the misperceptions regarding the cost and coverage of Nexium® (esomeprazole magnesium), the Access Group collaborated with AstraZeneca to create a program that correctly positions Nexium as an affordable product with good coverage and co-pay offset tools.
“Cost and coverage is all about correcting misperceptions and helping providers and office staff understand the true out-of-pocket costs for their patients,” added Seth Gordon, Partner, the Access Group.
About the Access Group
The Access Group is the leading independent strategic health care communications network composed of 8 distinct companies: Access Alliance, Access Communications, Catalyst, Fusion Medical Communications, MedAccess, Promidian, S3 – Strategic Selling Solutions, and StrataMed. The firm employs more than 85 health care marketing specialists and senior leaders with experience in management consulting, medical education, marketing communications, managed markets, training, and brand promotion.
The Access Group is headquartered in Berkeley Heights, New Jersey, with offices in New York City, Chicago, and San Diego. To learn more about our firm, please visit www.theaccessgp.com or contact Dave Gagliano, President and CEO, at (908) 508-6700.
SOURCE Access Group