Neodata Group Releases Newscurve for Online Publishers
SANTA MONICA, Calif., Feb. 12, 2013 /PRNewswire/ — Neodata Group, a leader in online publisher solutions, has announced the release of its latest product: Newscurve, a content performance alert system for online news sites. Following a private beta with publishers in the USA and Europe, Newscurve is available to the public today.
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Newscurve supports publishers in online-oriented newsrooms who need to stay in touch with the performance of their content in real-time. The system tracks real-time data about a website in order to discover patterns in reader behavior and to notify publishers of irregularities in the performance of their content. Newscurve’s customizable alerts provide insights into reader engagement, social activity, click-through rates, page views and traffic sources, allowing publishers to quickly identify trends and to better promote their content. To easily adapt to individual work styles, Newscurve pushes these custom notifications through a variety of channels including email, iOS and Android devices, Chrome and Firefox extensions, Google Talk and Facebook Chat. Newscurve also integrates into additional Neodata services, allowing users to incorporate audience profiling, personalized content recommendations and targeted advertising.
Neodata Group CEO Giovanni Giuffrida announced today’s release. “We are excited to kick-off 2013 with the release of Newscurve. We’ve been working closely with publishers in the online news industry to identify what information and data about their content is most important to them,” said Giuffrida. “Our goal is to streamline the process of turning analytics insights into action. We help publishers identify emerging trends on their websites without having them sit in front of dashboards all day. Instead, they can focus on creating great content and when something important deserves their attention, we let them know.”
Newscurve has already been getting positive feedback from early users. Banzai Media CEO Andrea Santagata said, “We’ve been working with Neodata Group for many years as technology partners to help us improve our digital business. We agreed to try Newscurve straightaway. It’s the tool that we need, and it’s unique.”
For more additional information, please visit Newscurve.
About Neodata Group
Neodata Group is a leading provider of technology solutions for online publishers. Leveraging its experience in data mining, advanced database solutions and audience analysis, Neodata Group optimizes the delivery of both editorial and advertising content for clients. With offices in Milan, Catania, Los Angeles and Belgrade, Neodata remains the preferred partner of Mediaset, La Repubblica, Editoriale Domus, Seat Pagine Gialle and Sipra.
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SOURCE Neodata Group