Starter Returns To Courtside Action With New Line Of NBA Jackets
NEW YORK, Feb. 14, 2013 /PRNewswire/ — G-III and the National Basketball Association (NBA) have teamed up to bring back the iconic line of NBA Starter Jackets with the unveiling of the new Starter x NBA collection. The Starter Jacket, made famous in the 1980′s and 1990′s, is a joint venture between G-III Sports and NY Giants legend Carl Banks, along with Iconix Brand Group, owner of the Starter brand.
“We are excited to work with the NBA to celebrate basketball fandom and reintroduce the iconic Starter Jacket,” says Carl Banks, President of G-III Sports (a division of G-III Apparel Group). “We look forward to honoring the brand’s sports heritage and fashion tradition, while also reaching a new generation.”
The Starter Jacket was last produced in the mid-90′s and the new line of jackets will include teams such as the Oklahoma City Thunder, Brooklyn Nets and New Orleans Pelicans. The Starter x NBA collection will launch in September 2013, with a special preview for retailers, media and players at an invite-only suite at The Capitol in Houston during NBA All-Star Week February 14-16. A limited number of All-Star versions of the satin jacket will be available for sale at the NBA Store at NBA All-Star Jam Session and retail for $150.
“We are thrilled to partner with G-III Apparel Group,” comments Seth Horowitz, President, Men’s Division of Iconix Brand Group. “We anticipate that the new collection will allow fans to represent their favorite teams, while showcasing the classic Starter jacket.”
For more information, to speak to company executives or to request Starter samples, please contact Sarah Cirkiel (firstname.lastname@example.org) at 212.475.4919.
ABOUT G-III APPAREL GROUP
G-III is a leading manufacturer and distributor of outerwear, dresses, sportswear, swimwear, beachwear and women’s suits, as well as handbags and luggage, under licensed brands, our own brands and private label brands. G-III sells swimwear, accessories and resort wear under our own Vilebrequin brand. G-III also sells outerwear and dresses under our own Andrew Marc, Marc New York and Marc Moto brands and has licensed these brands to select third parties in certain product categories. G-III has fashion licenses under the Calvin Klein, Sean John, Kenneth Cole, Cole Haan, Guess?, Jones New York, Jessica Simpson, Vince Camuto, Ivanka Trump, Nine West, Ellen Tracy, Tommy Hilfiger, Kensie, Mac & Jac, Levi’s and Dockers brands and sports licenses with the National Football League, National Basketball Association, Major League Baseball, National Hockey League, Touch by Alyssa Milano and more than 100 U.S. colleges and universities. Our other owned brands include Jessica Howard, Eliza J, Black Rivet, G-III, G-III Sports by Carl Banks and Winlit. G-III also operates retail stores under the Wilsons Leather, Vilebrequin, Calvin Klein Performance and Andrew Marc names.
Owned by Iconix Brand Group, Starter stands for heritage, authenticity and sports performance and is committed to producing apparel to the highest standards of design and value. Established in 1971, Starter pioneered the fusion of sports clothing with popular culture by forging partnerships with major professional sports leagues, colleges, Olympics sports and individual athletes.
SOURCE G-III Apparel Group