Social TV, IPTV, and Streaming Media: Market Research Highlights
FARMINGTON, Conn., Feb. 14, 2013 /PRNewswire-iReach/ — Global Information (GII) in partnership with Multimedia Research Group, are pleased to present highlights from just three of the more than 50 reports available from Multimedia Research Group and GII, focusing on the telecom and information technology sector.
US Social TV Revenue Opportunities
Social TV is one of the hottest trends in social media. Since 2007, when the iPhone appeared (and later the iPad) and gave TV viewers a convenient social media companion device, social media activity while watching TV has soared. Today, more than half of all TV viewers in the US regularly use a second device while watching TV. Many nationally-broadcasted live events generate tens of millions of social media comments, and brands have begun to sponsor social interaction as part of their ad spending during those events. Genre or specialty TV programming generates smaller numbers of social comments, but attracts groups of habitual viewers that sustain their interactivity over weeks and months of a program’s distribution.
Despite the explosion of social media activity related to TV, the majority of advertisers remain wary of devoting new spending to social TV. Until there are better metrics that measure social TV in terms of return on investment, advertisers will continue to treat it as a specialty category. Those metrics are beginning to appear, but social TV revenue growth will be limited until those metrics are widely adopted.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/mr257432-us-social-tv-revenue-opportunities.html
IPTV Market Leader Report by Vendor and Service Provider Tier
Many of the biggest changes in the IPTV market are still happening in Asia, particularly in China which has been difficult to understand because of the huge number of provincial and regional IPTV providers operating under China Telecom and China Unicom and because of the heavy role played by government regulators.
This report provides a breakdown of set-top box and middleware vendors by the number of subscribers in a specific subscriber tier. By breaking down rankings in this manner, it is easier to see which vendors are working with large, medium or smaller service providers. These new tier breakdowns for the set-top box and middleware product segments should assist IPTV service providers in looking at the vendor rankings in a new way that shows which vendors lead at each of the five distinct subscriber tier levels for the set-top box and middleware segments. Since set-top box and middleware decisions are currently some of the earliest made by new IPTV service providers, these new rankings should help smaller service providers in the earlier stages of picking key vendors.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/mr256404-iptv-market-leader-report-by-vendor-service.html
Streaming Media Players Find Their Niche
The growth of “Over the Top” (OTT) video services is attracting attention to consumer electronics products that can efficiently support streaming media services. One of these products, the streaming media player, has enjoyed significant growth over the past two years.
While the streaming media player market is currently on the upswing, there are several challenges that will likely cap future consumer demand for the products. These challenges include how to competitively position streaming media player products against other products, such as connected Blu-ray players and video game consoles, which are more common in both consumer households and in retail electronics stores. Additionally, there is a longer-term challenge of how to best internally position streaming media player products in a market segment chock full of virtually identical products. Another challenge facing vendors is how to penetrate markets outside of North America.
Even with these challenges, the market is enjoying a period of strong growth as consumers show little hesitation in purchasing streaming media players like the Apple TV, the Roku HD, and the WD TV Live.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/mr257241-streaming-media-players-find-their-niche.html
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About Global Information Inc. Global Information (GII) (http://www.giiresearch.com) is an information service company partnering with over 300 research companies around the world. Global Information has been in the business of distributing technical and market research for more than 25 years. Expanded from its original headquarters in Japan, Global Information now has offices in Korea, Taiwan, Singapore, Europe and the United States.
About Multimedia Research Group MRG, Inc. provides market analytics and industry intelligence of new technologies for the video and media ecosystems, and it provides strategic guidance for its clients. MRG currently partners with executives at over 1,000 operators, vendors, and content producers in order to provide clarity and market-validated expertise. MRG provides the research needed to make informed decisions and near- and long-term plans in the video and media markets. Multimedia Research Group has a strong global following in the US, Latin America, Asia, and Europe. MRG’s clients include Alcatel-Lucent, Broadpeak, Cisco, Edgeware, Ericsson, France Telecom/Orange, Microsoft, Motorola, NEC, ZTE, and hundreds more.
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