hmv Canada Plays Key Sponsor Role During JUNO Weekend
As a leading voice of the country’s music industry, the Company is
partnering with The Canadian Academy of Recording Arts and Sciences to
sponsor the JUNO Award for “International Album of the Year Award” and
JUNO Fan Fare
TORONTO, Feb. 20, 2013 /CNW/ – hmv Canada, Canada’s premiere retail destination for music and entertainment,
announced today its continued support of The Canadian Academy of
Recording Arts and Sciences (CARAS) and the JUNO Awards through the sponsorship of the 2013 JUNO Fan Fare and the
“International Album of the Year” Award category. This is the second
year in a row hmv Canada has sponsored the award and the first time it
is sponsoring JUNO Fan Fare. JUNO Week will be held April 15 – 21,
2013 in Regina and Moose Jaw, Saskatchewan.
“For nearly 25 years, hmv Canada has played a leading role in supporting
the Canadian music community,” said Saundra Bianchi, Director of
Marketing, hmv Canada. “Our involvement with CARAS goes back to day
one of our existence in Canada and has helped connect customers with a
key hallmark of our brand – deep passion for and knowledge of the music
Canadians love. It is always a thrill to work with CARAS because we
can help lead the evolution of the music and share it with Canadians to
enhance their music journey. We are proud to support CARAS with these
sponsorship opportunities and are excited for what this year’s JUNO
Awards will bring.”
JUNO Fan Fare will take place on Saturday April 20, 2013 at noon at the
Cornwall Centre in Regina. In the coming weeks, hmv Canada will be
announcing multiple contesting opportunities both nationally and
locally at its Cornwall Centre location via social media, in-store
point of sale, and print advertising and encourages fans to stay
connected to learn more. Prizes will include JUNO Fan Fare wrist bands,
VIP wristbands to JUNO Fan Fare with Green Room access and JUNO weekend
experience packages.
About hmv Canada
hmv Canada’s first store opened in 1986, from which it has grown to
become a Canadian entertainment market leader with 113 stores from
Newfoundland to British Columbia, including flagship locations in
Toronto, Edmonton, and Montreal. hmv Canada is an innovator in its
market, launching in 2009 hmvdigital.ca its digital music store , in
2010, the hmv Pure customer rewards program, which has attracted over 1.2 million paid
cardholders, and in 2012 The Vault music streaming service, giving users access to millions of tracks to
stream on a personal computer or mobile device. hmv has been named
Canadian Music Retailer of the Year for the past 20 years, and has also
been recognized as the Canadian Entertainment Network DVD Retailer of
the Year. In July 2011, Hilco acquired hmv Canada from the UK’s HMV
Group plc.
SOURCE HMV Canada Inc.
