Vserv.mobi to Help US App Developers Monetize in Emerging Markets

MUMBAI, India, February 21, 2013 /PRNewswire/ –

Appoints former Yahoo, Nokia & MIH executive as VP – North America

Vserv.mobi, a leading Global Mobile Ad Network for app developers, publishers,
advertisers and telecom providers, today announced
[http://blog.vserv.mobi/vserv-mobi-to-help-us-app-developers-monetize-in-emerging-markets ]
the appointment of Lance Johnson as Vice President – Business Development, North America.
This appointment comes at a time when the company plans to add 100+ employees this year
across the globe.

(Logo:
http://photos.prnewswire.com/prnh/20120725/546333 )

Elaborating on the announcement, Dippak Khurana, CEO & Co-founder, Vserv.mobi said,
“Apps and games of developers based in USA are increasingly being downloaded by users in
emerging markets. With Lance coming on board, developers in North America will be able to
leverage Vserv’s extensive network in emerging markets to monetize such App users
effectively. We are excited to have a mobile industry veteran like Lance join our company
at this critical juncture and wish him a rewarding and successful stint.”

Lance has over 10 years of experience across US, Europe & Latin America in the Mobile
Ecosystem and will establish Vserv’s presence in the Silicon Valley. He will focus on
forging and strengthening strategic partnerships with Developers, Publishers and
Advertisers across North America. He started his career at Yahoo where he held several
senior level positions across Munich & London. He subsequently led the advertising
business for Nokia globally and his last assignment was with MIH group where he focused on
group M&A activities and building portfolio-company relationships in the United States.
MIH’s businesses hold leading market positions, including Tencent in China.

Speaking on his appointment, Lance Johnson, Vice President – Business Development,
North America, Vserv.mobi said “I am excited to be a part of the Vserv.mobi team, at a
stage when the company is growing rapidly and expanding globally. I look forward to
engaging with the mobile ecosystem stakeholders in North America to expand their horizons
and help them tap the massive opportunity in emerging markets.”

Founded in 2010, Vserv.mobi is an award winning Mobile Ad Network, having been named
“Media Company of the Year” at the MMA Smarties 2012 and listed in the Red Herring Top 100
Award. The company presents a compelling value proposition for brand advertisers, premium
publishers, app developers and telecom providers with its two revolutionary platforms,
AppWrapper [http://www.vserv.mobi/developers.html ] and AudiencePro
[http://www.vserv.mobi/audiencepro ]

        Contact:
        Binay Tiwari
        +91-22-29275128
        press@vserv.mobi

    Photo: 

http://photos.prnewswire.com/prnh/20120725/546333

SOURCE Vserv.mobi