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Shiny Appy People

February 22, 2013

BERLIN and BARCELONA, Spain, February 22, 2013 /PRNewswire/ –

The fanfare entrance into the market of smartphones is hardly breaking news, but
eyebrow-raising figures show how Germany is next up for the app-fed mobile data
revolution.

After a 7.8% fall in mobile phone sales overall in 2011, smartphones have been almost
single-handedly responsible for a surging revival that has seen an 8.6% increase in sales
in 2012 and promises a 9.3% increase in 2013.

Dealing with this changing media will be a key issue at the forthcoming Mobile World
Congress in Barcelona, where Germany Trade and Invest will be informing visitors on
Germany’s changing market.

“There will be nearly 30 million smartphones in circulation in Germany by the end of
this year,” said Julia Oentrich, Manager of Information and Communication Technologies at
Germany Trade and Invest.

“This is close to the number having doubled within three years.”

According to the Federal Association for Information Technology, Telecommunications
and New Media (BITKOM), 81% of the phones in circulation in Germany will be smartphones by
the end of 2013, with 96% of the revenue coming from smartphone usage.

But while phones are on the increase, talking time isn’t. Chatting to one’s chums is
an increasingly smaller part of the revenue from mobile phones, falling by 7 and 4% in
2011 and 2012 respectively. Usage of phones for data services balances this out. There
will, says BITKOM, be a 9.4 billion Euro turnover in mobile data services in 2013.

“Where Germany is set to leave its mark is in the data services,” continued Oentrich.

“Apps like the Berlin-born EyeEM, which recently overhauled Instagram as most popular
photo-sharing app, illustrate how active German companies are becoming in the industry.”

Germany Trade & Invest is the foreign trade and inward investment promotion agency of
the Federal Republic of Germany. The organization advises foreign companies looking to
expand their business activities in the German market. It provides information on foreign
trade to German companies that seek to enter foreign markets.

        Germany Trade & Invest
        Andreas Bilfinger
        Email: andreas.bilfinger@gtai.com
        T: +49(0)30-200099-173
        F: +49(0)30-200099-511

http://www.gtai.com

http://twitter.com/gtai_com

http://youtube.com/gtai

http://www.linkedin.com/company/germany-trade-&-invest

SOURCE Germany Trade and Invest


Source: PR Newswire