Baby Boom in Developing Nations: Major Baby Product Market Trends to Watch Out For
FARMINGTON, Conn., Feb. 26, 2013 /PRNewswire-iReach/ — Fueled by a growing baby population, particularly in developing nations where parental disposable incomes have increased considerably, the global baby care product market was estimated at $47.7 billion in 2012 and is expected to reach $66.8 billion in 2017, growing at a CAGR of 7.0% from 2012 to 2017. In the overall global market, the EMEA region is expected to maintain its lead position in terms of revenue till 2017. EMEA is expected to enjoy 34.7% of global baby care market revenue share in 2017 followed by Asia-Pacific.
The average age of parents across the globe has also increased in past few years. Higher aged parents are considered to be financially more stable and hence have more money to spend on their baby’s care and convenience. In addition, a growing number of women entering into mainstream workforce has helped the baby care market grow, as the average disposable income of the family has grown. Baby care market has also witnessed a growing trend in baby specific products, especially baby cosmetics, which are organic in terms of ingredients used and poses no threat to baby’s health.
Characterized by a wide range of product categories, the baby care product market is largely fragmented and mostly dominated by toiletries manufacturers such Procter & Gamble (P&G) and Kimberly-Clark. P&G led the overall baby care product market with its premier diaper brand “Pampers”. Kimberly-Clark is the second largest baby care product manufacturer with baby toiletries brands such as Huggies, Pull-Ups, GoodNites and DryNites. Johnson & Johnson (J&J) with its large range of baby skin & sun care, hair care and bath products is the third largest baby care player.
In “Baby Diapers Market- China Industry Analysis, Market Size, Share, Growth, Trends and Forecast, 2012 – 2017,” a new report by Transparency Market Research, the baby diapers market in China is segmented by product types into: disposable diapers, cloth diapers, training nappy and swim pants. The disposable diapers market has been segmented into ultra absorbent diapers, super absorbent diapers, regular diapers and biodegradable diapers. The report provides in depth analysis, market size estimates, market shares and forecast for the period 2011 – 2017 for the China baby diapers market.
A global version of the Baby Diapers Market report covering trends and forecasts for the major geographical markets of North America, Europe, Middle East and Africa, Asia-Pacific, and Latin America is also available. View the full table of contents for Baby Diapers Market – Global Industry Analysis, Size, Share, Growth,And Forecast 2011 – 2017 here.
Transparency Market Research’s “Baby Care Products Market – Global Industry Analysis, Market Size, Share, Growth and Forecast 2007 – 2017” report identifies the driving factors behind the baby care market and sub-markets over the next few years. The report provides extensive analysis of the baby care industry, current market trends, industry drivers and challenges for better understanding of the baby care market structure. The report has segregated the baby care industry in terms of product, and geography. The study presents a comprehensive assessment of the stakeholder strategies and winning imperatives for them by segmenting the global baby care market. Request free sample pages from the full report here.
Baby care industry participants wanting to boost their competitiveness in China’s baby care market will find the answers to key market questions by reading Access Asia’s “Baby Care – China” report. This study addresses how brands and manufacturers can be more competitive when facing a high number of product safety scandals in China’s baby care market, what brands and manufacturers should do under the new regulations, how to develop a high-end baby care sector in China, which baby care opportunities in China’s lower tier cities are ripe for the taking, and more.
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