Entravision Launches “Carlos Alvarez en la Manana” on Super Estrella 107.1 FM in Los Angeles
New Morning Drive Program Features Veteran Radio Personality Carlos Alvarez
SANTA MONICA, Calif., March 1, 2013 /PRNewswire/ – Entravision Communications Corporation (NYSE: EVC), a diversified Spanish-language media company, launched a new original radio program, “Carlos Alvarez en la Manana” on Super Estrella 107.1 FM in Los Angeles. The morning drive program, which features one of Los Angeles’ most well-recognized and beloved radio personalities, Carlos Alvarez, airs 6:00 – 10:00 a.m. PT Monday through Friday.
“Carlos Alvarez en la Manana” is a lifestyle entertainment program focused on daily living and issues that appeal to the Latino population of Los Angeles. Joining Alvarez in discussions around fashion, relationships, gossip, pop culture and news are radio veteran Taly Taly and newcomer Hyacinth Itzel. The program is also infused with music from the most popular Latino pop artists.
“At Entravision, we are always refreshing our programming lineup to provide listeners with new and exciting content as well as advertisers with unique opportunities to reach the growing Latino population,” said Jeffery A. Liberman, Entravision’s Chief Operating Officer. “We believe our Los Angeles audience will enjoy our new morning drive lineup featuring ‘Carlos Alvarez en la Manana.’”
In Los Angeles County, Latinos make up 48.1% of the population, according to the most recent census. Super Estrella 107.1 is uniquely positioned within the market to offer listeners access to the news and information they need, along with the hit music and personalities that appeal most to them.
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision’s UniMas network, with television stations in 19 of the nation’s top 50 Latino markets. The company also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company’s leadership position within the Latino broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.