Last updated on April 16, 2014 at 21:24 EDT

Bet Butler Brings Partnership Model to Grassroots Football

March 1, 2013

LONDON, March 1, 2013 /PRNewswire/ –

Club Website deal offers new revenue stream for local clubs

Leading bet broker Bet Butler [http://www.betbutler.co.uk ] has signed a landmark
agreement with Club Website [http://www.clubwebsite.co.uk ], the specialist website
provider for grassroots football clubs and leagues, bringing the benefits of betting
partnerships to all levels of the game for the first time.

Using its experience from existing successful partnerships with the Football League,
Newcastle United, Sunderland AFC, Fulham and Rangers, Bet Butler will become the official
betting partner of the entire Club Website network. Dual-branded betting websites will be
developed for each club, providing a much-needed new revenue stream at grassroots level.

“We already partner with more Football League and Premier League clubs than any other
betting company, but we think there are also opportunities at the lower levels of the
game,” said David Evans, spokesperson for Bet Butler [http://www.betbutler.co.uk ]. “Doing
individual deals with each club would be too complex, but Club Website provides a
ready-made solution that can introduce us to thousands of potential customers right across
the UK.”

Club Website [http://www.clubwebsite.co.uk ] offers a free website to over 20,000
football teams and over 350 amateur leagues in the UK, providing members with the
opportunity to customise their pages with the information they want. The service is funded
by a number of revenue streams, including merchandising, sponsorship, advertising and now
betting, from which members will gain a revenue share, providing a much-needed financial
boost to the grassroots game.

“It’s almost impossible for a small grassroots club to generate online revenue
independently, so we offer a ready-made solution with the income streams built in,” said
Richard Stenson, Director of Club Website. “Our partnership with Bet Butler works on a
similar model to their Football League partnership, offering clubs a share of the revenue
from every bet, which also means that members are generating money for their clubs every
time they play with Bet Butler.”

As part of the deal Bet Butler will be featured on all homepages managed by Club
Website, with prominent advertising and a news ticker showing the latest betting odds.
Desktop and mobile co-branded betting pages will be created for each club, featuring bets
for football and other sports.

Issued by Point Pleasant Communications

on behalf of Bet Butler

Notes to Editors:

Bet Butler [http://www.betbutler.co.uk ] is the UK’s leading betting brokerage,
offering the best odds from over 60 different bookmakers across the world, letting you
compare the entire market and place your bets through one easy-to-use account. We scour
the web to provide real-time comparison of the latest prices, offering odds that are on
average 20% better than a typical bookmaker.

Because Bet Butler charges a small commission on your winnings, it’s in our interests
that you win, which is why we give you the betting tools you need to win more:

        - 60 Bookies Compared: All the top bookmakers from around the world compared
          in real-time
        - Best Odds Delivered: We guarantee the best odds for your bet from the
          bookmakers we cover
        - Expert Betting Tips and Analysis: There's no need to rely on sticking a pin in
          the racing column. We bring you news, statistics and analysis to help you make an
          informed choice.
        - Radio: Check out our regular slots on Talk Sport for the latest odds and
        - Facebook and Twitter: All the latest news, views and odds on our social media
        - TV: See the Bet Butler in glorious Technicolor with our regular online TV

Bet Butler is the official online betting partner of the Football League, Newcastle
United, Sunderland AFC, Fulham and Rangers FC.

(c)2013 Bet Butler. All rights reserved.

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SOURCE Bet Butler

Source: PR Newswire