Inergetics’ Bikini Ready® Lifestyle Brand to Launch Campaign Featuring Pro Surfing Star Christa Alves
Christa Alves gets Bikini Ready®!
PARAMUS, N.J, March 4, 2013 /PRNewswire/ — Inergetics, Inc. (OTCBB:NRTI) announces the signing of Professional Surfer, Christa Alves, as a spokesperson for their new Bikini Ready® line of women’s weight loss solutions.
Ms. Alves is a lifelong surfer with a long list of awards and accomplishments that includes two ASP North America Jr. Women’s Championships, an AskMen.com Top 10 Sexiest Women Surfer award and a USA Surf Team membership.
Christa, who is a recent mother, embodies staying fit, living a healthy lifestyle and of course, surfing. After losing 40+ pounds from her pregnancy, she knows what it’s like to go through the rigors of losing weight and getting back into competitive surfing shape. “A combination of diet, exercise and the right supplementation was the proven way to achieve the body I needed for my return to the national surfing stage,” says Ms. Alves. “I’ve been looking for a line of nutritional solutions in step with my active lifestyle to help me reach my performance goals,” Ms. Alves adds.
“For Bikini Ready we were looking for a natural, soft-spoken beauty with a competitive streak to embrace our brand and communicate its attributes to millions of women. Christa is the perfect choice, and we couldn’t be happier,” says Mike James, Inergetics’ CEO.
Christa is synonymous with the Bikini Ready persona: Getting fit by losing weight and keep it off while living a holistic lifestyle that improves the body, mind & soul.
“Christa’s allure and enthusiastic drive are ideally suited to the image we want to portray in the new Bikini Ready advertising campaign,” says Erik Norgaard, Creative Director for Bikini Ready.
“Bikini Ready Lifestyle is a new series of weight loss products that work to help you lose weight, maintain weight and cleanse. It’s a systematic approach that works with a healthy lifestyle,” states Jim Kras, Inergetics’ CMO. “Keep in mind that these products do not work alone as exercising and eating healthy are key contributing factors in helping women to achieve the body they want.”
The new integrated Bikini Ready advertising campaign is slated to kick-off this spring with broadcast, video, digital, print and social media support.
Also, be sure to follow Christa Alves as she stages her return to the professional world surfing circuit this spring at www.bikinireadylifestyle.com, on Facebook and Twitter.
For more information contact Inergetics at 908-604-2500.
About Inergetics, Inc.
Inergetics, Inc. is a leading developer of nutritional supplements for the Clinical Health, Sports Supplement and Mass Markets. Inergetics product portfolio features Surgex® Sports Nutrition, the preferred sports nutrition of Army Sports, Bikini Ready®, a leader in weight loss lifestyle solutions and SlimTrim(TM), the affordable, premium value diet brand.
To learn more about Inergetics, visit www.inergetics.com, and the Inergetics brands’ websites at www.surgexsports.com, www.surgexsportsblitz.com, www.slimtrim1.com, www.slimtrim.net, www.bikinireadylifestyle.com, www.kahunasands.com
Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of Inergetics set forth herein and those preceded by or that include the words “believes,” “expects,” “given,” “targets,” “intends,” “anticipates,” “plans,” “projects,” “forecasts,” or similar expressions, are “forward-looking statements.” Although Inergetics’ management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause Inergetics’ future results to differ materially from those anticipated. Inergetics assumes no obligation to update any of the information contained or referenced in this press release.
Contact: Mike James 908-604-2500 ext 210
SOURCE Inergetics, Inc.