Mizani Recruits Shingai Shoniwa as Celebrity Ambassador
LONDON, March 5, 2013 /PRNewswire/ –
Haircare specialist Mizani [http://www.mizani-uk.com ] has recruited rock singer and
model Shingai Shoniwa – lead vocalist and bassist in London band Noisettes – as its
first-ever celebrity brand ambassador.
Established in 1991 and part of the world-famous L’Oreal Professionnel products
division, Mizani specialises in premium haircare products tailor-made to help women with
curly hair to achieve beautiful, healthy-looking hair. Shingai will represent the Mizani
brand across a range of marketing materials.
“I am thrilled to announce Shingai Shoniwa as the face of Mizani,” said Mizani senior
product manager Tumi Soyinka. “When we began the search for our celebrity ambassadress,
there was no other female who came to mind as powerfully as she did. Shingai is an
intelligent, beautiful, aspirational and strong, successful British woman who wholly
embodies the ethos of our premium haircare brand, to which she is no stranger.”
Shingai’s distinctive style and her powerful vocal abilities have brought her
international fame since Noisettes exploded on to the music scene with their debut album,
What’s the Time Mr Wolf?, in 2007. Her unconventional flair, eclectic hairstyles and
striking dress sense have also made her a regular fixture on the fashion scene.
“I’m a huge fan of Mizani’s products and their philosophy, so I’m honoured to have
been selected to represent the brand as their first-ever celebrity ambassador. I love to
experiment and I’m constantly changing up my style, so the Mizani range is perfect for me,
particularly their True Textures collection as it caters to natural hair types like mine,”
The new partnership between Mizani and Shingai will kick off with an exclusive photo
shoot, images from which will appear across print and online media including specialist
hairdressing trade publications. Shingai will also share exclusive secrets from her
personal haircare regime and participate in press days and interviews on behalf of Mizani.
In addition, she’ll make a range of personal appearances to help promote the Mizani brand
to consumers and salon partners alike.
Mizani – meaning ‘balance’ in Swahili – offers a wide range of specialist haircare
products, especially designed for curly hair textures including Afro and mixed-race hair.
With advanced formulas tailor-made to engineer healthy, beautiful hair, Mizani’s range
includes Mizani butterblend
[http://www.mizani-uk.com/products/detail/collection/butter-blend-relaxer-system ], Mizani
thermasmooth [http://www.mizani-uk.com/products/detail/collection/thermasmooth ] and a
wide selection of other products.