New Group Brings Together Luxury Brands in Seattle
The Luxury Network International establishes Washington State network, offering upscale brands a unique opportunity for local cross-marketing alliances
SEATTLE, March 11, 2013 /PRNewswire/ — The Luxury Network International, the world’s most exclusive affinity marketing group, today announced it has established a Pacific Northwest presence with a head office opening in Seattle, helping to bring together luxury brands for business and client development opportunities at a local level. Founded in London in 2007, The Luxury Network operates in more than 13 countries around the world, and has more than 350 brand members. The Luxury Network is a private membership organization consisting of premium brands and high end services from all business sectors, partnering together for unique cross-marketing opportunities.
“There is an incredibly strong luxury market in Puget Sound, and brands are looking for creative ways to engage with their existing clients and build on those relationships, as well as reach new prospects within the targeted high net worth demographic,” said Scott Wasner, Managing Partner for The Luxury Network Washington, who lives in Seattle and established the local network territory. “By being a member of the The Luxury Network, brands have immediate access to one another at the senior decision maker level, providing a more direct route to pre-qualified high net worth clientele and opening doors for extraordinary new marketing opportunities with streamlined resources.”
The Luxury Network provides structure and connections through its paid annual membership model, helping facilitate unique projects between high end companies of all sizes – from global giants, to local boutiques – and on a geographic basis. Partnership examples range from once-in-a-lifetime event experiences with multiple luxury brands, to exclusive showcase and preview events, product placements, rewards programs and more. Members can leverage the events to both entertain their existing clients through unique experiences, as well as reach new markets and prospects.
Formally established in September 2012, the The Luxury Network Washington already has more than 16 members, and forecasts it will have more than 50 members by the year’s end. Current members include: Ferrari and Maserati of Seattle; Jetset Magazine; DeLille Cellars; Park Place Aston Martin; NetJets; Realogics Sotheby’s International Realty; LUXE Magazine, and high end kitchen designer Siematic-Seattle, among others. A launch event for existing and prospective network members was held at Ferrari Maserati of Seattle on Feb. 21, 2013, and had more than 30 luxury brand executives in attendance.
“There was a lot of energy, a lot of synergy, and a lot of ideas flying around at the launch event,” said Debby Steiner, Publisher for LUXE Pacific Northwest/Sandow Media. “There’s never been an organization quite like The Luxury Network here in Seattle. It’s an opportunity to both connect and collaborate locally, while also being plugged into a consortium with a solid foundation, international reach, and proven strategies.”
“The local network will also collaborate with brand members in our British Columbian network. There is transient wealth in the Pacific Northwest hub cities, and we have many common interests, from private aviation, to yachting, gourmet cuisine, outdoor activities, fashion, and the great West Coast lifestyle,” said Wasner. “We envision members doing many co-events between regions, opening the possibility for brands to offer unique incentives and experiences beyond their home market.”
For membership inquiries, contact Scott Wasner at Swasner@theluxurynetworkamerica.com.
About The Luxury Network
Described as “the next generation of marketing for luxury brands,” The Luxury Network is the world’s leading luxury affinity marketing, partnerships and events group. It consists of more than 24 geographic-based networks in each luxury capital of the world, and each network has a private membership consortium of premium brands from all business sectors, working together at senior director level for mutual business and client development. Through The Luxury Network unique partnerships are created via strategic alignment, joint collaborations, product placement, media share, B2B and B2C networking events and brand partnering. www.theluxurynetworkinternational.com
SOURCE The Luxury Network International