Quantcast
Last updated on April 19, 2014 at 13:20 EDT

Caesarstone Presents Two Large-scale Installations by Nendo to be Unveiled During Fuori Salone 2013, Milan at Palazzo Crivelli

March 12, 2013

April 9 – 13, 2013; Press preview, April 9, 2013

MILAN, Italy, March 12, 2013 /PRNewswire/ –

Caesarstone [http://www.caesarstone.com ] continues its collaboration with
world-renowned Japanese design studio, Nendo. Following a successful debut at the Interior
Design Show in Toronto earlier this year, the company will be exhibiting at the Fuori
Salone 2013 in Milan this coming April.

(Photo:
http://photos.prnewswire.com/prnh/20130312/601059-a )

(Photo:
http://photos.prnewswire.com/prnh/20130312/601059-b )

Caesarstone has invited Nendo’s Creative Director Oki Sato to engage with its quartz
surface materials, emphasizing their inherent qualities of strength, durability and
design. The results are two installations doing just that in the most sophisticated of
ways. Both installations are to be presented at Palazzo Crivelli, in the heart of Brera
Design District.

The Stone-Edge Table collection consists of seven wooden tables, embellished with
corner and leg details. The organically shaped, jewel-like pieces, made from Caesarstone’s
Classico collection, are both a decorative as well as protective element to the most
exposed parts of a table. Typically used for countertops, flooring, wall cladding, and
cabinet coverings, the application of Caesarstone surfaces as a sophisticated and refined
detail in furniture brings a new meaning to the material. In a carefully engineered
design, the two materials blend seamlessly together into a simple, contemporary shape
showcasing the minimalistic beauty characteristic of Nendo.

“In designing the Stone-Edge Table collection, I was able to take advantage of the
strength of the material. Rather than ostentatiously applying the material to the entire
design, we created wooden tables and used Caesarstone to protect the table top corners and
feet. The subtle stone elements are incorporated to make the tables stronger whiledrawing
focus to the seamless coexistence with the wood. The seven tables vary slightly in size
and proportions, each with a different type of Ceasarstone”

– Oki Sato, founder and chief designer of Nendo

The second installation by Nendo will be revealed in the Palazzo’s courtyard.
StoneGarden, the collaboration unveiled earlier this year, will be displayed in a new
formation. StoneGarden was a great success at IDS13 in Toronto, and the juxtaposition
between its minimal design and the architecture of the Palazzo will further enhance the
serene character of the installation.

It consists of around 200 table-like elements made out of seven different stone-shaped
quartz surfaces and nine different stone colours, each supported by a simple metal rod and
secured by an overlapping design. The elements are clustered together to form a seemingly
floating landscape. The simplicity of the design reflects Nendo’s minimalistic approach,
while exhibiting the exceptional quality, functionality and creativity of Caesarstone.
Like the different shapes, depths and directions of overlaps forming this installation,
Caesarstone’s versatile surface designs can complement any space.

“The installation explores the boundary between ‘furniture’ and ‘non-furniture.’
Tables that aren’t quite tables form a cluster, creating a new kind of ground surface like
a garden floating in the universe, far beyond the scale of individual tables. The unique
variety and quality of natural colours and textures of the Caesarstone surfaces are
perfect to be arranged in a composition like the stylized landscape of a Japanese rock
garden.”

– Oki Sato, founder and chief designer of Nendo

To read more about Caesarstone and the collaborations visit the website

http://www.caesarstone.com.

Dates. April 9 – 13, 2013

Hours. Preview April 8, 1pm – 6pm, April 9 – 13, 10am – 7pm

Brera Design District media preview. Tuesday, April 9, from 4pm with Oki Sato

Location. Fuori Salone, Palazzo Crivelli, 12 via Pontaccio, Brera Design District,
Milan, Italy

Note to Editors

About Caesarstone [http://www.caesarstone.com ]

Established in 1987, Caesarstone pioneered the original quartz surface and continues
to be a leading developer and manufacturer of premium surfaces. Caesarstone surfaces
consist of up to 93% quartz and utilize advanced technologies and proprietary know-how.
The surfaces are highly functional, design forward and have endless application
possibilities including kitchen countertops, bathroom vanities, flooring, wall panelling,
furniture and more. With four diverse collections – Classico(TM), Supremo(TM), Motivo(TM)
and Concetto(TM) there is no limit to choice. The unique and rich variety of colours,
patterns and textures gives each customer the ability to find their ‘ultimate surface’ and
create their own unique space. Caesarstone’s extensive designs are constantly evolving and
developing to meet the latest world trends and the highest level of international quality
standards. With its high profile designer collaborations Caesarstone is confirming its
position as a leading platform for design.

About Oki Sato and Nendo

Oki Sato, who heads the firm Nendo, has been named by Fast Company as one of the
brightest talents in a new generation of Japanese minimalist designers. Born in Toronto,
Oki graduated with a master’s degree in architecture from Waseda University in Tokyo.
Nendo was formed in 2002, after an inspiring graduation trip to the Milan Design Furniture
Fair, and has since become one of the most prolific design firms in the world.

In Japanese “nendo” means free-form clay, a soft, fluid substance that symbolizes the
way the company’s founders wanted to work. The goal of Nendo is to reconstitute the
everyday by transforming it into something that is easy to understand. Nendo believes
there are many small moments of surprise hidden in everyday life, and they want those who
encounter their designs to intuitively feel those moments of surprise.

Nendo has since received numerous awards and recognition; Newsweek named Oki one of
the world’s “100 Most Respected Japanese People” in 2006 and honoured the firm in 2008 as
one of the “Top 100 Small Japanese Companies.” Most recently, Oki earned the title of
“Designer of the Year” by both Wallpaper* and Elle Decor magazines. Nendo has also
collaborated with a broad range of other brands, including Cappellini, Moroso, Bisazza,
Tod’s, Louis Vuitton, Hermes, Baccarat, Camper, Puma, Starbucks and Coca-Cola.

Enquiries. Please contact us for images, interviews and further information

Maja Martin

Telephone. +972-52-5854841 Email. maja@jacobperes.com

Sigal Hertshten

Telephone. +972-54-4751213 Email. sigal@jacobperes.com


    Photo: 

http://photos.prnewswire.com/prnh/20130312/601059-a

http://photos.prnewswire.com/prnh/20130312/601059-b

SOURCE Caesarstone Ltd


Source: PR Newswire