Sparks Welcomes Cynthia McArthur as VP of Strategic Accounts
PHILADELPHIA, March 13, 2013 /PRNewswire/ — Sparks, a global event-marketing agency, is pleased to announce Cynthia McArthur will join the<s> </s>team as vice president of Strategic Accounts. In her new role, McArthur will lead and oversee account management and support a variety of event marketing projects and programs worldwide. She will help facilitate account growth and innovative strategies to improve client programs. McArthur brings over 15 years of creative problem solving and strategic thinking, flawless project execution, and leadership to Sparks.
Most recently, McArthur was a vice president at Jack Morton Worldwide, where she lead project teams as the account leader and director of experiential marketing events that supported Jack Morton Worldwide’s brand initiatives and resulted in new and repeat client business. McArthur started her career in public affairs and BSkyB after earning her bachelors’ degree from Penn State University.
As a leading global provider of integrated marketing solutions, Sparks is excited to welcome McArthur onto the team and is looking forward to the future with her on board. McArthur’s expertise and background will make her a valuable asset to Sparks’ leadership.
About Sparks (event marketing division)
Sparks is a global event marketing agency that creates charismatic brand engagements for their customers through events, exhibitions, and experiences. Sparks’ strategic thinkers value close relationships with their clients in order to get the most out of the brand experience. Sparks specializes in creating experiences that alter perceptions, and nurture preference and influence decisions. Sparks integrates and deploys their core service offerings of strategy, creative, production, management, marketing and measurement across multiple brand touch-points. Sparks has created trade show exhibits, events & meetings, consumer activations, branded environments, audience engagements, and more for the likes of Motorola, Google, Boston Scientific, and The New York Times. For more information visit www.sparksonline.com.