RGM Group Starts 2013 with U.S. and U.K. Expansion; Hires Industry Veteran, Tony Franklin, as Executive Vice President of Sales
Rapidly Growing Digital Media Firm Now Reaches A Record Audience of 160 Million
NEW YORK, March 14, 2013 /PRNewswire/ — RGM Group (RGM), a leading digital media firm for premium advertisers and publishers, today announced expansion into the New York City and London markets, with further representation in Chicago and Atlanta. The new offices will be home to an emerging sales force, as the team has experienced almost 200% growth in recent months; including the addition of Tony Franklin as Executive Vice President of Sales.
Franklin will lead the domestic sales organization and drive strategy to expand RGM’s branded advertising solutions. He will be based in the New York office, and report to Kurt Johnson, CEO. Franklin will continue to drive RGM’s premium advertising growth, adding talent to the sales organization throughout the year.
“Tony is a seasoned professional with more than twenty years of experience leading teams and driving innovation across sales organizations,” says RGM CEO Kurt Johnson. Moreover, Franklin lines up strategically with RGM’s aggressive growth and client-focused vision. “We are dedicated to being a trusted, client partner, providing value in creating one-of-a-kind, dynamic experiences that set brands apart from the crowd,” says Johnson. “Tony is a fantastic addition to our leadership team as we continue to expand the power of our product portfolio.”
“RGM strives to provide clients clarity in a cluttered media atmosphere by presenting brands with effective, multi-platform advertising solutions,” said Tony Franklin, Executive Vice President of Sales. “RGM’s variety of offerings and solutions-based approach to digital media allows brands to truly customize digital programs to meet campaign goals. I’m excited to join a team that shares my passion for quality content and impactful, brand experiences.”
Franklin joins RGM from Undertone, where he served as the Vice President of Regional Sales, and was responsible for developing and cultivating a growing sales organization, as well as designing and implementing strategies that impacted ad sales growth. During his six years at Undertone, Franklin significantly increased year-over-year sales revenue and partnered with numerous national and international brand marketers. Prior to Undertone, Franklin oversaw national sales for Newspapers First.
About The RGM Group
The RGM Group (www.rgmgroup.com) is a leading, integrated digital media firm for premium brand advertisers and publishers. It reaches 160 million U.S. consumers through 8 billion page views per month, or more than 65% of the country’s total online audience. comScore ranks RGM as the #2 Fashion channel, #2 Travel channel, #5 Business channel, and #11 Health channel online.
The RGM Alliance (RGMA) is a hand-selected collection of quality publishers, creating a brand-safe platform offering clients full transparency, while always delivering on reach, targeting and quality, custom campaigns. The Alliance consists of 350 of the world’s best publishers, offering brands the ability to choose from 14 transparent content channels, or create their own to meet campaign needs. RGM Exclusive (RGME) creates dynamic experiences and bold, custom integrations for advertisers via our unique, exclusive access to quality publishers such as OpenTable, JustLuxe, MenuPages and more. RGM Creative (RGMC) is home to the company’s creative architects bringing campaigns to life, engineering engaging messages folded into distinct design that leaves a lasting impression. Based in Venice, CA, the company also has offices in New York City, San Francisco, San Diego and London.
SOURCE The RGM Group