Gogo Selects Webtrends for Real-Time Digital Intelligence
LONDON, March 14, 2013 /PRNewswire/ –
In-flight Wireless Pioneer Deploys Webtrends Streams(TM) to Capture and
Understand Customer Behaviour as it Happens
Webtrends [http://www.webtrends.com ], the global leader in digital intelligence,
today announced that Gogo, a global leader of in-flight connectivity and a pioneer in
wireless in-flight digital entertainment solutions, is leveraging Webtrends Streams(TM)to
gain deep insight in real-time into how customers are interacting with Gogo services
Webtrends Streams is a ground-breaking new digital intelligence solution that captures
rich visitor-level data in real-time, across all digital properties. Organisations can
stream visitor events as they happen, empowering marketers to instantaneously leverage
this digital intelligence across their optimisation, segmentation and targeting efforts to
improve engagement with customers while they visit and take immediate relevant action to
deliver better e-business outcomes.
Gogo’s services are available on more than 1,800 aircrafts, and each flight presents
an opportunity for the company to engage with and convert passengers to customers.
Webtrends Streams provides immediate insight into how customers are using the service.
Additionally, the ability to test and experiment with new products on individual flights
will assist Gogo in evaluating new products and services and provide valuable insights
that will help Gogo continually improve.
“We are excited to use Webtrends Streams to better understand how our customers use
our products and services,” said Ash ElDifrawi, Chief Commercial Officer at Gogo. “We
pride ourselves on providing exceptional service and see this as a way to continually
improve the in-flight experience.”
“Webtrends Streams is the most transformative solution released in our industry in the
last decade because it brings the digital customer to life. It allows companies like Gogo
to observe their customers in the moment and act on information without any delay,” said
Alex Yoder, CEO, Webtrends. “Enterprises of all sizes can benefit from an increase in the
speed, relevance and effectiveness of their online marketing. We’re proud to partner with
Gogo and companies like it to redefine the future of consumer engagement and the digital
Gogo is a global leader of in-flight connectivity and a pioneer in wireless in-flight
digital entertainment solutions. Using Gogo’s exclusive products and services, passengers
with Wi-Fi enabled devices can get online on more than 1,800 Gogo equipped commercial
aircraft. In-flight connectivity partners include American Airlines, Air Canada, AirTran
Airways, Alaska Airlines, Delta Air Lines, Frontier Airlines, United Airlines, US Airways
and Virgin America. In-flight entertainment partners include American Airlines, Delta Air
Lines, Scoot and US Airways.
Connect with us at gogoair.com [http://gogoair.com ], on Facebook at facebook.com/gogo
[http://www.facebook.com/gogo ] and on Twitter at twitter.com/gogo
About Webtrends Inc.
Webtrends power digital marketing success and are at the forefront of real-time
digital marketing relevance and customer experience management through unified customer
intelligence. Our industry-leading analytics and optimisation solutions, delivered across
mobile, social and web enables marketers to optimise campaigns, maximise customer lifetime
value and deliver highly relevant digital brand experiences in so much more than just
Webtrends dramatically improve digital marketing results for more than 3,500 global
brands including, Alitalia [http://webtrends.com/expertise/customer-stories/alitalia ],
Lloyds Banking Group, Lastminute.com,
Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The
Telegraph, and many more.
Webtrends EMEA is headquartered in Staines, UK, with regional offices in Germany
[http://www.webtrends.de ], France [http://www.webtrends.fr ] and Italy
Web: http://www.webtrends.com Twitter: @webtrends [http://www.twitter.com/Webtrends ] Facebook: http://www.facebook.com/webtrendsemea LinkedIn: http://www.linkedin.com/company/webtrends-emea