MediaCom Wins 4A’s O’Toole Award for Media Excellence
Inaugural award announced at annual conference in New Orleans
NEW YORK, March 14, 2013 /PRNewswire/ — MediaCom USA has been named the winner of the 4A’s O’Toole Award for Media Excellence in the large agency category. The win was announced at the 4A’s (American Association of Advertising Agencies) 2013 annual conference, Transformation: The Idea Effect, held this week in New Orleans.
Since 1991, the O’Toole Awards have recognized the highest level of excellence for an agency’s body of work on behalf of multiple clients, with entries open to both US-based and international creative agencies of all sizes. The 4A’s added a category for media planning and buying excellence this year for the first time.
Large media agencies were invited to submit four examples of innovation and creativity in the service of four different clients/brands. MediaCom’s winning body of work included “Project Imagin8ion” for Canon, “Healthy Choice Top Chef Showdown” for Con Agra Foods, “The power to do more” for Dell and “The Beetle Shark Cage” for Volkswagen. All have been recognized in previous award competitions.
“It’s a watershed moment, really, to have the 4A’s add an award category for media agencies,” said Sasha Savic, CEO of MediaCom USA. “Clients don’t have time for silos anymore; they need their media agencies to be creative, to start with the consumer, to – as we say – design and deliver experiences that make people see brands differently. We are so proud to have the 4A’s recognize MediaCom as the first large agency to successfully seize this opportunity on behalf of our clients.”
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company’s strategy is driven by its “People first, better results” philosophy, which places people – consumers, clients and employees – at its core to generate optimum business results. The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Entertainment & Sports Partnerships (ESP), our strategic consultancy specializing in helping brands engage consumers through their passion points; MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Direct, which creates close, measured connections with consumers; branded content specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world’s largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. For more information, visit www.mediacom.com.
GroupM is the world’s largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com.