Last updated on April 24, 2014 at 13:42 EDT

MedCity News and UBM Medica US Partner in Distribution of Health IT News

March 14, 2013

Partnership combines MedCity News health IT headlines with the leading industry reach and resources of UBM Medica US

CLEVELAND and NORWALK, Conn., March 14, 2013 /PRNewswire/ — MedCityNews.com announced today a unique marketing and distribution partnership with UBM Medica US. MedCityNews.com is one of the fastest-growing new media sites, providing news and insights to healthcare industry leaders.

UBM Medica US is one of the largest media companies in the United States serving the healthcare industry and delivers integrated and strategic communication solutions to a comprehensive audience of medical professionals and healthcare consumers through online, print, live, and custom programs. MedCityNews.com’s content will now be delivered to more professionals via the UBM Medica Partner Network.

“Today’s healthcare decision maker is among the hardest to reach. We’re excited to leverage UBM Medica’s best-in-class network to serve MedCityNews.com’s unrivaled concentration of alpha influencers across the healthcare spectrum,” said Chris Seper, CEO of MedCity Media, publisher of MedCityNews.com.

Through this marketing and distribution partnership, health and hospital decision makers benefit through easier access to MedCity News content including:

  • Unique and groundbreaking reporting on tech-driven innovations across all sectors of healthcare
  • Insight into the newest and most promising early-stage companies addressing medicine’s unmet needs
  • Thought leadership from the innovative thinkers focused on the business of healthcare

“MedCityNews.com is a new and exciting partnership for UBM Medica US,” said Barron Hirsch, Senior Director at UBM Medica US. “This new partnership will allow us to expand our clients’ reach into an audience of health IT decision makers.”

For more information, visit: www.MedCityNews.com

About MedCity Media

MedCity Media is reshaping healthcare business media with dynamic content and a creative, savvy modern business model. It publishes MedCityNews.com, which has quickly emerged as a destination source for the decision makers focused on innovation in healthcare. In addition, MedCity Media gathers this high-value, hard-to-reach audience with a series of events including MedCity CONVERGE and MedCity ENGAGE, focused on healthcare convergence and patient engagement, respectively. It also serves the publishing of healthcare organizations through high-ROI content marketing services. Learn more about the company at MedCityNews.com.

About UBM Medica US

Addressing today’s healthcare information needs, UBM Medica US, delivers strategic, integrated communications solutions and comprehensive reach — online, in print, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica US provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, websites, online communities, drug databases, digital events, and other valuable resources, UBM Medica US also delivers comprehensive communication solutions for the pharmaceutical and related industries. Websites include CancerNetwork.com, ConsultantLive.com, DiagnosticImaging.com, MusculoskeletalNetwork.com, OBGYN.net, PhysiciansPractice.com, PsychiatricTimes.com and SearchMedica.com. UBM Medica US is part of UBM Connect – which provides marketing services across a number of communities, the largest of which are healthcare, medical device design and advanced manufacturing. UBM Connect also includes UBM Studios, the global leader in interactive digital environments. UBM Connect is a UBM plc company. For more information, visit http://www.UBMMedicaUS.com

    Media Contacts:

    MedCity News          For UBM Medica US

    Chris Seper           Amy Erdman

    216.453.2662          203.523.7041

    chris@medcitynews.com amy.erdman@ubm.com

RELATED LINKS http://www.UBMMedicaUS.com


Source: PR Newswire