Last updated on April 17, 2014 at 11:32 EDT

AEO Launches New Brand to Highlight a Reinvigorated Mission Statement

March 18, 2013

LONDON, March 18, 2013 /PRNewswire/ –

The Association of Event Organisers Ltd (AEO) has today launched its new branding as a
clear signal of its reinvigorated mission to serving the events industry. The AEO has
redefined themselves as a much more dynamic association with a vibrant new team and aims
to communicate these changes through the re-brand.

http://photos.prnewswire.com/prnh/20130118/588955 )

Karim Halwagi, AEO Chief Executive, commented; “As the key events industry
association, it is important that our members know who we are and the nature of our goals
as an association. Ultimately, they understand the key role the association plays in
supporting them and the events industry as a whole. Pushing this in the logo was
imperative to us.”

Mr Halwagi also went on to say, “We want to send out a message that clearly defines
who we are and where we stand – one that says we are an organisation that inspires
confidence. We are the voice of the industry and we’re proud of what we’ve achieved and
what we do for the events industry.”

The new logo is a more modern design, but maintains a traditional feel, and
illustrates the core message of the AEO: to be BOLD, CLEAR, COLLABORATIVE and FORWARD
THINKING. Along with the logo comes a completely redesigned website.

The new logo also shows a commitment to evolving as an organisation, as well as
broadening its membership and activity scope to include, amongst others, Event Producers
and Experiential Agencies.

Alongside the rebrand, the AEO will launch new initiatives which include a new
category of membership entitled ‘AEO Enterprise Membership’ to encourage small
organisations to join and enjoy the benefits of the Associations, as well as profiting
from access to a renewed AEO Mentorship Programme.

Of great importance is the newly developed AEO-BPA Event Audit product. The new cost
effective audit will provide AEO Members with BPA-audited attendance and exhibitor data
for their shows, with the option to add demographic and other data for additional
incremental costs.

“The UK exhibitions sector is big business and it is essential that it not only
adheres to and embraces best practice but that we make it as easy and as accessible as
possible for our members to do so,” explains Halwagi. “We are confident our new
partnership with BPA will achieve this.”

The AEO plans further announcements of enhanced and new initiatives later in the year.


About Association of Event Organisers (AEO)

Association of Event Organisers (AEO) – the trade body representing companies, which
conceive, create, develop or manage trade and consumer events. It is run by its members
for the benefit of its members through an elected council of representatives, specialist
working groups and a fulltime secretariat.

Our aim is to be the voice of the event organising industry, to serve the collective
needs of event organisers and to promote the interests of our members and the industry at
large. AEO membership enables organisers to work with members of its sister organisations,
Association of Event Venues (AEV) and Event Supplier and Services Association (ESSA).

For more information please visit http://www.aeo.org.uk

Twitter: @aeonews

        For further information please contact:
        Sadie Rowntree, Marketing Communications Manager
        Association of Event Organisers (AEO)
        119 High Street, Berkhamsted, Herts, HP4 2DJ
        Tel: +44-(0)1442-285813
        Email: sadie@aeo.org.uk



SOURCE Association of Event Organisers Limited

Source: PR Newswire