Haven Home, A Division Of Reader’s Digest North America, Selects TapInfluence To Scale And Measure Effectiveness Of Influencer Marketing Programs
Cloud platform takes the manual headache out of managing social influencers across multiple sites; detailed analysis provides insight and measurement to digital advertisers
BOULDER, Colo., March 18, 2013 /PRNewswire/ — TapInfluence (www.tapinfluence.com), (formerly BlogFrog), the leader in influencer marketing, today announced that Haven Home, a division of Reader’s Digest North America, is a new customer for its influencer marketing software platform. Haven Home will use TapInfluence’s new cloud-based software to offer advertising customers branded, measurable influencer marketing campaigns that feature useful content developed by its growing community of brand-affiliated influencers. For publishers and digital marketing agencies, TapInfluence now provides a single software platform to help supplement traditional banner advertising campaigns with embedded content that is authentic, trusted and actionable.
“Influencer marketing campaigns are increasingly important to our clients as they work to engage with their customers through content that is targeted and informative,” said Andrew Augustine, director of digital sales, Haven Home. “TapInfluence is the only cloud-based software platform that allows us to easily manage large numbers of influencers across multiple digital properties while, at the same time, providing the social publishing capabilities and detailed reporting our valued customers need. This end-to-end approach is unique, and will allow us to execute on our social content strategy much faster and more efficiently.”
Reader’s Digest Association (RDA) is a leading global, multi-brand and multi-platform media and direct marketing company that educates, entertains and connects audiences around the world. It is dedicated to providing customers with the inspiration, ideas and tools to simplify and enrich their lives. In 2011, RDA acquired Haven Home Media, one of the biggest aggregators of home and garden content online, which includes a network of more than 70 websites with an audience of 14 million. Using TapInfluence’s influencer marketing platform, Haven Home will help brand customers tie marketing programs to compelling content created by influencers; present influencers with new opportunities to work with brands; and, provide readers with engaging content they expect from the most trusted name in publishing.
Since its founding in 2009, TapInfluence has been connecting brands and social influencers to create mutually beneficial relationships. The company pioneered large-scale, influencer marketing programs that reach millions of consumers across all social networks. A long-time champion of the blogger, its software helps marketers and influencers connect with consumers in ways that are lasting and meaningful. Unlike today’s point solutions, TapInfluence is the only software to automate all aspects of influencer marketing, including influencer identification and activation, content distribution and ROI-based analysis.
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About The Reader’s Digest Association, Inc.
Reader’s Digest Association (RDA) is a global media and direct marketing company that educates, entertains and connects consumers around the world with products and services from trusted brands. For more than 90 years, flagship brand Reader’s Digest, the world’s largest circulation magazine, has simplified and enriched consumers’ lives by discovering and expertly selecting the most interesting ideas, stories, experiences and products in health, home, family, food, finance and humor. Taste of Home is the world’s largest circulation food publication and is the leading multi-platform producer of information on food, cooking and entertaining. Other brands include The Family Handyman, Birds & Blooms, Country, and many other enthusiast titles in the U.S. and internationally. The company provides content in print; online; via digital download on iPad, mobile apps, Kindle, KindleFire, Nook, Sony Reader and Zinio; books and home entertainment products; Facebook, Twitter and other social media outlets. Further information about the company can be found at www.rda.com.
TapInfluence (formerly BlogFrog) provides the industry’s only cloud-based software that automates the creation, management and measurement of influencer marketing programs from a single platform. Marketers use TapInfluence to scale their online reach and engagement with consumers in a meaningful and authentic way. Social influencers (content creators on blogs, Facebook, Twitter, YouTube and other social platforms) use TapInfluence to connect with relevant brands and generate revenue from their content. TapInfluence customers include ABC News/United Nations Foundation, Random House, Horizon Organics, International Delight and Redbox. Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. For more information, please visit www.tapinfluence.com.
Christie Denniston, APR