TIMEX Expands GPS Portfolio with Enhanced IRONMAN® Run Trainer(TM) 2.0
MIDDLEBURY, Conn., March 18, 2013 /PRNewswire/ — Timex, the leader in outdoor and sports performance timepieces, has introduced the Timex(®) IRONMAN® Run Trainer(TM) 2.0, a next-generation GPS-enabled watch that tracks pace, distance, heart rate, and elapsed time. This upgraded device is a smaller, more refined version of the brand’s signature Timex(®) IRONMAN Run Trainer(TM) 1.0 GPS watch and is equipped with a reversible, high-resolution display and advanced interval training capabilities.
The introduction of the Timex(®) IRONMAN® Run Trainer(TM) 2.0 marks a further expansion of the Timex GPS portfolio, following the recent launches of Timex(®) Marathon® GPS, Timex(®) IRONMAN® ( )Run Trainer(TM) 1.0, Timex(®) Cycle Trainer(TM) 2.0 and Timex(®) IRONMAN® Global Trainer(TM) Bodylink(®) System.
“We heard from the running community that they wanted a smaller, more comfortable GPS watch,” said Sam Martin, Senior Brand Manager, Sports. “We are excited to deliver on that need with the upgraded Run Trainer 2.0, enabling more efficient training through advanced technology.”
The Timex(®) IRONMAN® Run Trainer(TM) 2.0 is the brand’s most innovative performance measurement product designed for athletes who want to maximize the efficiency of their training. The watch offers a crisp, high resolution display but is a smaller watch than the Run Trainer(TM) 1.0 to better fit a wider variety of wrist sizes. Armed with a chronograph and featuring hands-free split recording capability, the Run Trainer(TM) 2.0 includes Interval Training based on distance and time with vibrating and audible alerts. Additionally, the training device boasts an eight hour Li-ion battery life and offers the unique benefit of being water resistance at up to 50 meters.
Like other Timex® downloadable products, this Run Trainer(TM) 2.0 is customizable through a computer device agent for all settings and is compatible with TrainingPeaks(TM) and MapMyFitness.com, among others. It utilizes ANT+(TM) wireless technology for chest and foot pod sensors to provide heart rate and indoor/cadence-based training data for runners looking to improve their performance.
The Timex(®) IRONMAN® Run Trainer(TM) 2.0 will be available later this month in U.S. Sports Specialty retailers and on Timex.com at $224.95 for Speed + Distance or $274.95 (with Flex Tech(TM) Digital 2.4 HRM chest sensor).
About TIMEX Sports Watches:
Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable timepieces for athletes of all fitness levels, having introduced the first licensed IRONMAN® brand watch in 1986. The Timex IRONMAN® brand legacy of leadership, innovation and style in international sport is evident in the brand’s extensive anthology of elite training devices and fitness aids. Timex IRONMAN® timepieces are worn by athletes on every continent and have been added to the Smithsonian National Museum of America. Fans are invited to engage with the brand on www.Facebook.com/TimexSports.
Timex’s presence in the fitness world has been evident for years via its partnership with the New York Road Runners in conjunction with the ING New York City Marathon, Ironman Triathlon event series and several worldwide marathon sponsorships. With a wide array of wellness and training instruments priced at various levels, Timex has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle.
The iconic IRONMAN(®) Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN(®) brand in 1978, athletes have proven that ANYTHING IS POSSIBLE(®) by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (d/b/a IRONMAN), owner and operator of the IRONMAN(®) Series, has grown from owner of a single race to a global sensation with more than 190 events across five unique brands: IRONMAN(®), IRONMAN 70.3(®), 5150((TM)) Triathlon Series, Iron Girl(®) and IronKids(®). For more information, visit www.ironman.com
About the Timex Group
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.
SOURCE Timex Group