SeniorMarketing.com Poised to Help Senior Living Communities Better Connect With New Generations of Seniors, Avoid Trap of ‘Business as Usual’
BALTIMORE, March 19, 2013 /PRNewswire/ — The current wave of retirees will have different expectations of their senior living arrangements than the previous generation did. Senior living communities must be ready to adapt to the changes in their target market. The economic downturn, coupled with the omnipresent threat to Medicare funding, means that seniors from every walk of life will have a keen eye for value and affordability. SeniorMarketing.com is committed to watching these and other trends as they develop, and then passing that knowledge on to clients.
Clearly, the demographics of today’s seniors are changing. The “Greatest Generation” — veterans of the Second World War — is fading away, while the “baby boom” generations are making up a growing portion of those utilizing senior care services. These individuals were born from 1935 through the end of the 1950s, and they grew up in a far different world than their parents did. They had access to better medical care and more opportunities for education, which equates to longer lives and more expectations from senior living services. Whereas their parents might have been happy with a roof and three square meals, these seniors often expect more in the way of variety and stimulation.
Perhaps the most obvious example of change is in the area of computer and Internet availability. Many of today’s boomers keep in touch with friends and family via Skype, email and social networks. Senior living communities that neglect their clients’ technological comforts run the risk of falling behind the curve. Similarly, technology has now enabled “aging-in-place” for those who resist the idea of leaving home. Medication assistance has always been one of the primary duties of senior care agents — automated reminder systems can now delay the need for full-time care.
“Our goal at SeniorMarketing.com is to help senior living communities and senior care agencies increase their value,” noted company President Kevin M. Williams. “We contribute to that both directly and indirectly. Through expert market analysis, we can identify what potential occupants look for in a community. Developing the right mix of value-added services to appeal to today’s seniors is essential. Likewise, our Outsourced Marketing Director service makes every dollar count. A leaner, more effective marketing campaign means that senior living communities and senior care agencies can devote more resources toward improving the health and wellbeing of their clients.”
SeniorMarketing.com understands that low occupancy is a fundamental problem in many senior living communities. In harsh economic times, filling rooms becomes even more of a challenge. Nevertheless, SeniorMarketing.com believes its experts have the knowledge and experience to return any senior care agency or senior living community to profitability, all while helping to provide better and more affordable service to seniors themselves.
Baltimore-based SeniorMarketing.com was created with twin goals in mind. First, the company helps connect caregivers and seniors with local, affordable care options. Second, the company provides senior living communities with the marketing expertise to increase their bottom line and offer more services to more people. http://seniormarketing.com
Kevin M. Williams, President
5022 Campbell Blvd., Suite N-3
Baltimore, MD 21236
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