Accustream Research: Digital Video Value Chain Climbs 38% To $6.3 Bil. In ’12; Global Ecosystem Revenues Reach $9.4 Bil.
SEASIDE, Calif., March 19, 2013 /PRNewswire/ — The digital video value chain (comprising CDN, video ad networks, serving platforms, auctions, exchanges, RTBs, integrated video platforms, media transformation, processing, optimization and analytics, mobile ad networks, platforms and media clearing environments made a combined $6.3 billion in 2012 revenue.
Revenues (net of requisite publisher payouts) improved 38.1% for U.S.-based vendors, including their international operations.
Globally, the digital video value chain grew 36.6% to $9.4 billion, bookending a nine-year CAGR of 38.6%, as encompassed in this multi-disciplinary ecosystem, operations and business analytics report by AccuStream Research.
This 600+ page edition, Digital Video Value Chain 2013, presents exclusive, extensive primary quantitative research about each value chain entrant and related sectors, comparative growth rates and business model implementations.
Company revenue and sector valuations are enhanced, complemented and contextualized through dozens of comprehensive and insightful operations-focused Q & A’s conducted with management, sales, technology and marketing executives across the entire value chain.
Operations analysis provides number of accounts, MRR, fill rates, billings and billing models (i.e. CPM, CPC, CPCV), impressions delivered or cleared (by format and region of the world), business model constructs, publisher payout percentages, core competencies, revenue (historical, current and forecast to 2015), global reach, market share, R & D initiatives, competitive assessments and strategic partnering initiatives.
Video value chain principals include Akamai, Limelight Networks, Internap, Level 3, Edgecast, CDNetworks, ChinaCache, Brightcove, thePlatform, Kaltura, DigitalSmiths, Kit Digital, Adobe Auditude, RAMP, Sharethrough, adRise, Tremor Video, SpotXchange, Adap.tv, DG/MediaMind, SET Media, Freewheel, YuMe, AudienceScience, TubeMogul, Buzz City, JumpTap, Madhouse, Mobclix, InMobi, Origin Digital, Encoding.com, Sorensen Media and many more.
CDNs accounted for 36.9% of 2012 value chain revenue, followed by ad networks (online and mobile), integrated media platforms and processing solutions.
On a global basis, mobile ad networks, platforms and clearing environments are forecast to capture 29.3% of digital video ecosystem net revenue by 2015, online video ad networks and CDNs at 27%, integrated platforms, optimization and processing 16%.
AccuStream Research (http://www.accustreamresearch.com) produces investment grade sector reports covering digital video viewing, audio listening and monetization, subscription media storefronts, video processing, workflow, in-stream and digital video advertising, video advertising networks, mobile advertising networks, CDN, integrated video platforms, alongside client-specific analyses.
SOURCE AccuStream Research