Tapjoy® Hires Industry and E-commerce Veteran Jeff Drobick as Chief Product Officer
Former Geeknet Media and eBay veteran to lead Tapjoy’s fast-growing product portfolio
SAN FRANCISCO, March 20, 2013 /PRNewswire/ — Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and publishing platform, today announced the hiring of Jeff Drobick as its Chief Product Officer. Drobick, most recently the President and CEO of Geeknet Media and a 12-year veteran of eBay Inc., will start immediately.
“We’re incredibly excited to have Jeff Drobick on board as our Chief Product Officer,” said Steve Wadsworth, President and CEO, Tapjoy. “To bring in someone of Jeff’s pedigree and caliber adds yet another well-versed industry veteran to our executive leadership team. Jeff’s combination of bidded ad platform expertise and the proven delivery of data-rich applications will have a significant impact on our product roadmap and how we serve our clients and partners. The CPO role is vital at any technology company, particularly in a sector that moves as rapidly as mobile. This addition also speaks to the incredible opportunity ahead for Tapjoy, as we refine and focus our product roadmap and position the company for our next phase of growth.”
Drobick was most recently the President and CEO of Geeknet Media, the leading online network for the global geek community, which includes Slashdot, a hub for the latest pulse of technology news, and SourceForge, an open source resource for developer collaboration and software distribution. Prior to Geeknet Media, Drobick spent 12 years at eBay, where he was the Vice President of Information Management & Delivery (IMD) and Product Development, overseeing a broad range of technology product development efforts to support and drive eBay’s business. His team was responsible for the analytic infrastructure and advertising technology for one of the most dynamic and data-rich information environments in the commerce space. Drobick also led the Customer Service Technology Solutions organization as their Vice President.
“Tapjoy sits at the white-hot intersection of mobile app developers, advertisers and consumers, and it’s precisely the type of company I get excited about,” Drobick said. “I can’t wait to embrace the incredible new challenges and opportunities within this space and execute our vision and strategy, delivering the best products for our partners.”
Drobick earned his bachelors of engineering at Illinois Institute of Technology and studied at the Stanford University Graduate School of Business as part of the Stanford Executive Program.
Tapjoy is a mobile advertising and monetization platform whose Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual rewards or premium content. Tapjoy helps unlock mobile joy by empowering users on more than 1 billion devices to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual rewards they can use in their favorite apps. Tapjoy’s turnkey in-app advertising platform helps developers to cost-effectively acquire high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 97,000 applications. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, Paris, Dusseldorf, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.
© 2013 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.
SOURCE Tapjoy, Inc.