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Last updated on April 23, 2014 at 21:24 EDT

Quantcast Introduces Cross-Platform Measurement with Measure for Apps

March 21, 2013

Quantcast Measure for Apps provides critical insights and cross-platform view of all digital audiences to publishers and developers

SAN FRANCISCO, March 21, 2013 /PRNewswire/ — The availability of content anywhere and the rapidly increasing number of devices people use have changed the landscape for publishers, developers and advertisers dramatically. Mobile devices and apps are now a feature of everyday life; in fact, it is projected that by the end of 2013 the number of mobile devices will exceed the number of people on earth and close to two million apps will be available across the Apple App Store and Google Play. Accurate measurement across all platforms is crucial for publishers and developers to effectively gain insight into and monetize their audiences.

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To address this changing market, Quantcast, a digital advertising company specializing in audience measurement and real-time advertising, today announced the availability of Quantcast Measure for Apps. Quantcast pioneered direct audience measurement online in 2006 with Quantcast Measure and is now bringing this learning and expertise to mobile. With the launch of Measure for Apps, Quantcast is now able to provide publishers a clear, unified view of digital audiences across the web, mobile web and mobile apps. Quantcast aims to empower publishers and app developers by providing a free and accurate way to measure across all platforms.

“Apps have become an everyday habit for billions of consumers, and publishers and advertisers need better tools to uncover this hidden audience in order to gain a unified view,” said Konrad Feldman, CEO and co-founder of Quantcast. “By directly measuring mobile app consumption, publishers and advertisers can drill down beyond app installations to learn key insights including audience loyalty and usage. Measure for Apps offers free, direct audience measurement and insights across all platforms – online, mobile web and mobile apps.”

“At Topix we use Quantcast to measure our audience trends, and as our national mobile web traffic has doubled over the past year, we are looking for greater insight into our audience’s usage across all platforms,” said Chris Tolles, CEO of Topix. “Quantcast’s new tools give us more of what we need to analyze all of our traffic from online, mobile web as well as applications.”

For publishers, Quantcast Measure for Apps completes the trifecta of insight into cross-platform audience trends. The service validates and showcases mobile application and web audience reach and engagement for advertisers and third parties. Further, it provides breakdowns by unique visitors as well as visits, installs and details on trends in return visits.

For app developers, Quantcast.com provides an open and free platform to compare statistics across mobile applications. It allows developers to showcase their app statistics by making their most accomplished metrics accessible to everyone, or keeping them private if they wish to do so. With the addition of return usage metrics, brands with apps can track audience loyalty and do more to connect with these users.

To get Quantcast Measure for Apps today, visit: https://www.quantcast.com/measurement/quantcast-measure-for-mobile-apps/

About Quantcast ?
Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. More than 1,000 brands rely on Quantcast for real-time advertising. As the leader in Big Data for the digital advertising industry, Quantcast directly measures more than 100 million web destinations, incorporates over 1 trillion new data records every month and continuously processes as much as 30 petabytes of data every day. Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems. For more information, visit www.quantcast.com.

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Source: PR Newswire