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Making Messages Stand Out: How Content Syndication Drives Discovery

March 26, 2013

How supporting content marketing strategies with message distribution strategies increases audience engagement

NEW YORK, March 26, 2013 /PRNewswire/ — With the advent of content marketing, brand journalism and other publishing activities, organizations are producing more content than ever. Publishing content is just the first step. To be effective, the content needs to be discovered by the intended audience. On the Beyond PR blog today, we discuss how content syndication connects messages to audiences and seeds the important social interactions that deliver ongoing message traction and visibility.

Read the full post here: http://blog.prnewswire.com/2013/03/26/how-content-distribution-drives-message-discovery-and-results/

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Source: PR Newswire