TapSense Announces M3 Cloud for Advertising Agencies
Providing agencies with a comprehensive mobile marketing platform that scales across their diverse customer base easily and efficiently
SAN FRANCISCO, March 26, 2013 /PRNewswire/ — TapSense, the leading mobile marketing platform, announces today the launch of M3 Cloud for Agencies, designed to provide an all-encompassing platform allowing advertising agencies the flexibility to execute multiple campaigns for numerous clients with ease and at scale.
With worldwide mobile advertising revenue forecasted to reach $11.4 billion in 2013, up from $9.6 billion in 2012*, many advertisers are looking to capitalize on the market potential, yet they face complicated and fragmented solutions.
Gregory Kennedy, Vice President of Marketing, TapSense, comments: “Agencies face a complex ecosystem in mobile that is acutely fragmented across devices, operating systems and platforms. It’s difficult for them to manage all of this effectively. M3 Cloud was developed specifically to solve mobile fragmentation and give agencies the tools they need to manage multiple customers with different goals and campaign objectives.”
Features and benefits include:
- Manage multiple campaigns for many customers across different industries and geographies, all with multiple objectives.
- Ability to run app download campaigns, mobile web campaigns and performance video campaigns simultaneously.
- Full compatibility with most measurement systems, publishers and data providers.
- Support for iOS, Android and mobile web.
- Unique and innovative mobile ad formats specific to M3 Cloud.
M3 Cloud is an enterprise-ready platform, operating at scale with major brands in retail, real estate, and finance. With M3 Cloud, marketers get all the tools necessary to be successful at app marketing in the fragmented mobile space.
For more information or an interview with a senior TapSense executive, please contact:
TapSense creates tools to make mobile marketing simple. Their flagship product, M3 Cloud, is an enterprise platform that allows marketers to do conversion tracking, monitor multi-channel funnel analytics and optimize campaigns directly to revenue. TapSense boasts over 40 customers, including: Fab, Trulia, HotelTonight, Poshmark, Pocket Gems, and Tiny Co.
TapSense was founded in 2011 and is based in San Francisco, California.