Christie Communications Named Agency of Record for LoSalt® Low Sodium Salt Alternative
SANTA BARBARA, Calif., March 26, 2013 /PRNewswire/ — LoSalt® (www.losalt.com), maker of all-natural, reduced sodium salt alternatives, announced that they have engaged Christie Communications to expand awareness of their products and drive consumer demand in the United States through a national public relations, marketing, advertising, social media, and consumer education campaign. Christie Communications conducted extensive market research to understand the current purchasing habits of the ideal LoSalt consumer. In response to their findings, the campaign will communicate how simple it is to “Enjoy the Taste of Wellness” and avoid the health issues associated with excessive sodium consumption purely by switching to LoSalt.
With Christie Communications’ record of success when it comes to the promotion of health and wellness products, the agency is well suited to work with LoSalt in expanding awareness and driving consumer demand for their unique products across the United States. According to the Centers for Disease Control, the average American consumes 3,400mg of sodium every day, more than 30% above the recommended daily allowance.(1) Christie Communications’ research revealed that LoSalt’s primary audience is aware of the negative health consequences of high salt intake; when asked about their sodium intake, 66% of those surveyed expressed concern about high blood pressure, yet their purchasing habits have not been affected. The “Enjoy the Taste of Wellness” campaign will encourage and empower consumers to invest in their health by purchasing LoSalt.
The Original LoSalt is a proprietary blend of two naturally occurring mineral salts that contain 66% less sodium than conventional salt. With no artificial flavor enhancers typically found in other salt alternatives and substitutes, LoSalt is the only reduced sodium alternative that is Kosher certified and provides a good source of potassium, a mineral suggested to aid in decreasing blood pressure.(2)
Mike Lloyd, Business Development Manager for LoSalt, has high expectations for Christie Communications’ efforts. “In only three years, LoSalt has achieved distribution in 4,500 stores across US,” says Mr. Lloyd. “The ‘Enjoy the Taste of Wellness’ campaign will drive our rate of sale as it demonstrates to American consumers that they can soothe their anxieties about high blood pressure while adding delicious flavor to their lives. We are excited to see LoSalt fly off the shelves!”
(1) Centers for Disease Control and Prevention, http://www.cdc.gov/salt/pdfs/Sodium_Fact_Sheet.pdf
(2) Colorado State University, http://www.ext.colostate.edu/pubs/foodnut/09355.html
SOURCE Christie Communications