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Vidaroo Expands Market Presence, Engages IR, PR And Direct Sales Resources

March 27, 2013

Vidaroo’s new management team acts to increase service awareness among target audiences. Marketing program will highlight the company’s cloud-based video publishing technology that enables customers to easily create, deliver, and monetize video and advertising delivery

ALTAMONTE SPRINGS, Fla., March 27, 2013 /PRNewswire/ — Vidaroo (OTCQB: VIDA) (http://www.vidaroo.com/) provider of an innovative cloud-based video distribution/syndication software platform, has announced that it has retained the services of three highly focused marketing agencies and engaged other marketing assets to promote services for its target audiences with intent to boost sales in the current year.

“We have completed our management reorganization, moved the company to new facilities, and will focus on expansion of our services platform. Our current action is to engage the type of marketing services that we believe will increase revenue from direct and indirect sales,” says Tom Moreland, who assumed CEO responsibilities for the company effective January 1, 2013. Mr. Moreland has served as CFO for Vidaroo since the company went public in 2008. “Our investors see long-term value potential from the assets we have developed; we have a world-class video service that we feel is very relevant to the current social media promotion trends.”

He points out that with principle research and development completed, the company is ready to act on its strategic growth plan to expand the reach of Vidaroo’s Software-as-a-Service (SaaS) based video technology and move it into new vertical markets and geographic regions.

The company reports that it has retained the services of Mr. Ray Wyman as investor relations counselor to the corporation, Plan A Public Relations & Marketing, Inc. for PR and end-user market communications, and a specialty sales organization based in Minneapolis, MN for direct sales initiatives.

“We are targeting the main thrust of our sales and marketing efforts to service faith-based organizations, academic education, corporate training, destination marketing, and sports-centered organizations,” says Moreland.

Vidaroo’s cloud-based system offers a feature-rich and intuitive video distribution and syndication platform. Among its unique capabilities is live-streaming, on-demand playback through channel creation, social media sharing and distribution, fully native ad rotation, and customizable player themes that are managed by self-service administrative controls. Billing and signup processes are fully automated. Video programs are installed with a simple one line “embed code” that can be easily applied to any website destination. Vidaroo’s platform works well for both on-demand and enterprise use.

About Vidaroo (OTCQB: VIDA)

Vidaroo, Inc. (http://finance.yahoo.com/q?s=vida), based in Altamonte Springs, FL, is the provider of an innovative cloud-based video distribution and syndication software platform. The company has been providing its SaaS solution for more than 6 years. Current Vidaroo customers come from various industries, including large churches, advertising agencies, media companies, academic educational institutions, and corporate training organizations. Among its past clients include national brands such as Microsoft, Coca-Cola Company, Tribune News Company, Toyota, Emmis Communications, Clear Channel, Black Eyed Peas, Justin Timberlake and others. Vidaroo’s cloud-based video publishing technology enables its customers to easily create, deliver and monetize video and advertising delivery. For more information, visit http://vidaroo.com or contact Vidaroo by calling (321)293-3360.

FORWARD-LOOKING STATEMENTS

Some of the above statements may be ‘forward-looking’ statements as defined by section 27A(c)(1)(A)(i) of the Securities Act of 1933. See http://vidaroo.com/about/investors/conduct for a full safe harbor disclosure statement.

    CONTACT INFORMATION

    Investor Relations     Media Relations:

    Ray Wyman Jr           Andrea Roland

    ray.wyman@heavypen.com andrea@planapr.com

    714-997-3808           407-905-0608

SOURCE Vidaroo


Source: PR Newswire