Response Magazine Inducts Bill Guthy and Greg Renker into the Direct Response Hall of Fame
SANTA MONICA, Calif., April 1, 2013 /PRNewswire/ — Response Magazine and its Advisory Board announced that Bill Guthy and Greg Renker, co-founders and co-chairmen of Guthy-Renker LLC, will be inducted as part of the inaugural class into the Direct Response Hall of Fame.
The induction ceremony to honor Mr. Guthy and Mr. Renker’s pioneering work in the direct marketing industry will take place at the Response Expo in San Diego on April 4, 2013. Together, Mr. Guthy and Mr. Renker have helped set industry standards for trust, integrity and best practices that have contributed to shaping industry-wide governing policies. The co-founders of one of the largest direct response marketing companies are honored to be recognized.
The pair met in 1981 in Indian Wells, Calif. With mutual respect, entrepreneurial spirit and an appreciation for motivational books, they grew a successful business partnership. Their first foray into infomercials was in 1987 promoting Napoleon Hill’s “Think and Grow Rich” series of books and lectures. Using NFL Hall of Fame quarterback Fran Tarkenton to promote the series, the infomercial grossed more than $10 million in sales. The following year, Guthy-Renker, LLC was born.
Today, Guthy-Renker remains one of the largest and most respected direct marketing companies in the world. Delivering well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories in more than 68 countries, the company’s portfolio of products includes Proactiv®, WEN® Hair Care, Meaningful Beauty® and Sheer Cover®.
Response Magazine will profile Mr. Guthy, Mr. Renker and the remaining inaugural class of Hall of Fame inductees in the April 2013 issue.
About Guthy-Renker, LLC
Guthy-Renker is one of the world’s largest and most respected direct-marketing companies, with distribution in more than 68 countries. Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high-quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving award-winning productions and marketing campaigns featuring some of today’s leading celebrities, the company has been credited with transforming the broadcast direct-marketing industry.
Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and along the way, have helped shape industry governing policies. Greg Renker is a founding member of leading industry trade organization, the Electronic Retailing Association (ERA). He was elected the first chairman of the ERA’s Executive Committee/Board of Directors and now serves as chairman emeritus.
Almost 20 years ago, Guthy-Renker introduced Proactiv Solution, leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers. Proactiv has become the world’s best-selling acne treatment product, helping millions to achieve the goal of clear skin.
Guthy-Renker has a superior track record of customer satisfaction. Its direct-to-consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.
Guthy-Renker is headquartered in Santa Monica, CA with offices in Palm Desert, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Helsinki, Finland; Shanghai, China; Tokyo, Japan; Sydney, Australia; and New Delhi, India.
SOURCE Guthy-Renker, LLC