Everyday Health Expands Solutions For Pharmaceutical Industry Marketers
Everyday Health Announces Full Advertising Representation for MayoClinic.com
NEW YORK, April 1, 2013 /PRNewswire/ — Everyday Health, Inc., the leading health and wellness media company, today announced the expansion of their current advertising relationship with MayoClinic.com, the prestigious consumer health information site. Starting April 1, 2013, Everyday Health, a private company, which grew advertising and sponsorship revenue over 24% in 2012, will represent MayoClinic.com to the pharmaceutical and medical device industry for online advertising sales and sponsorships.
Everyday Health already represents MayoClinic.com for consumer packaged goods (CPG), over the counter (OTC) products and other online marketers. Mayo Clinic will continue to control the editorial content, site navigation and design, and ownership of the site.
“Everyday Health is excited to work more closely with Mayo Clinic’s health information website and to offer our clients broader access to such a high-quality site,” said Ben Wolin, CEO and co-founder of Everyday Health. “Representing Mayo Clinic’s health information site in the digital ad marketplace is an honor, and we look forward to exploring other opportunities as health care continues to take advantage of the digital revolution. This expanded relationship will facilitate broader programs for marketers looking for targeted scale in a highly-trusted environment.”
“Mayo Clinic has been putting patients first for nearly 150 years,” said Dr. Paul Limburg, Medical Director of Mayo Clinic Global Business Solutions. “Providing credible health information to the public is an important part of our mission, and this expansion will help us continue to fulfill that mission.”
Proceeds from advertising and sponsorship on its health information website allow Mayo Clinic the ability to provide credible online health information to the public free of charge, and help support medical education and research programs at Mayo Clinic.
Mayo Clinic is a nonprofit worldwide leader in medical care, research and education for people from all walks of life. Launched in 1995 and visited more than 30 million times a month, the Clinic’s award-winning Web site offers health information to help users assess symptoms, understand their diagnosis and manage their health. Produced by a team of Mayo Clinic experts, MayoClinic.com gives users access to the expertise and knowledge of the more than 3,800 physicians and scientists of Mayo Clinic. Backed by the expertise of Mayo Clinic, MayoClinic.com provides the peace of mind that comes as the result from knowing its medical information comes from some of the world’s leading experts. For more information visit www.MayoClinic.com or www.MayoClinic.org/news.
About Everyday Health, Inc.
Everyday Health is the leading health and wellness media company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health’s mission is to inspire consumers to live healthier lives and to help doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its weekly TV series on ABC stations. The Company’s broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.
SOURCE Everyday Health, Inc.