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Last updated on April 20, 2014 at 13:20 EDT

Hybrid Advertising Agency Musinart Acquires Technology Assets From rProjects, With Aim To Organize The World’s Projects

April 2, 2013

NEW YORK, April 2, 2013 /PRNewswire/ — Today Musinart, LLC announced its acquisition of the technology assets of rProjects, Inc., a web-based system that provides solutions for organizing valuable, consumer-generated projects and collections. The rProjects technology assets will enable Musinart to provide a scalable technological solution for global brands to systematize do-it-yourself, or DIY, consumer testimonials of their products and product collections. Consumers will easily be able to document and share their projects relating to the products and product collections with one another.

rProjects was founded by MIT Media Lab graduate and former Apple lead designer, Michael Rosenblatt. Organizing the world’s projects was his thesis at MIT and his quest continued after his studies with the creation of rProjects and its project management technology platform.

“Musinart is excited about acquiring rProjects’ technology assets and will deploy this publishing solution by intelligently leveraging testimonials that will close the delta in e-commerce transactions and consumer engagement,” commented Jonathan Rheingold, CEO and Founder of Musinart. “This revolutionary technology fits right into Musinart’s DNA of brand engagement by organizing content that creates an emotional connection with consumers.”

Currently Musinart focuses on creating and delivering hybrid advertising campaigns which include creative, print and digital integrations. Now, with the addition of the rProjects technology, Musinart will be able to offer an additional unprecedented service that allows the resource of gathering and showcasing DIY content, consumer’s collections and reviews to drive the sales of their products.

“Jonathan is an expert in putting together highly creative, multi-modal, marketing campaigns for top international brands. I am very excited to see where he takes the rProjects technology,” noted Mr. Rosenblatt, former rProjects CEO and Founder and now Managing Director for Seamless Product Development.

ABOUT MUSINART, LLC:

Founded by visionary media and advertising executive Jonathan Rheingold, Musinart is a hybrid advertising agency that creates highly efficient integrated advertising campaigns for global brands and agencies. As a one-stop shop that creates SEO friendly content, sponsored video, and provides talent recruitment and the ability to scale campaigns across its network of blogs and company owned properties, Musinart collectively reaches over 5 million progressive consumers. For more information, see www.musinart.com.

ABOUT rPROJECTS, INC.:

Created by celebrated MIT Media Lab graduate and former Apple lead designer Michael Rosenblatt, rProjects was formed to become the leading customer acquisition mechanism and “application note” content provider in the consumer DIY project space. The rProjects technology was designed to deliver content that’s useful and interesting to other project doers, and to generate content that directly maps to commerce – the manufacturers and vendors that make and sell the featured resources.

Contact: Alyssa Miller, 973-615-1292, alyssa@ammediaworks.com

SOURCE Musinart, LLC


Source: PR Newswire