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Last updated on April 23, 2014 at 21:24 EDT

Social Media for Travel for the Guam Visitors Bureau, School Branding for Solano Community College Educational Foundation (SCCEF) are New Projects for the Placemaking Group

April 2, 2013

OAKLAND, Calif., April 2, 2013 /PRNewswire/ — The Guam Visitors Bureau (GVB) has signed with the Placemaking Group for a social media program to engage with Chamorro people living in the United States. In addition, the Fairfield-based Solano Community College Educational Foundation (SCCEF) has tapped the Placemaking Group to implement a complete branding of the college foundation. The branding project encompasses a range of marketing and fundraising materials as well as a new website.

The Placemaking Group’s work for the GVB kicked off with social media implementation and the production of a video showcasing the GVB’s leading role at the recent Los Angeles Times Travel Show. Placemaking Group’s activity will also include community outreach and coordinating “Show Us Your Chamorro” photo contests across a variety of social media channels including Facebook, Twitter, Pinterest and Instagram.

“We chose to work with the Placemaking Group because of its understanding of social media as a channel to promote Guam in the U.S. and as a way to engage with the Chamorro community,” said Ms. Pilar Laguana, GVB Marketing Manager. “Also, various staff of the Placemaking Group have extensive knowledge of Guam’s many attractions, having worked with the GVB on a variety of travel and tourism-related marketing communication programs in the past. We are happy to have the chance to work with them again.”

Placemaking Group’s work for SCCEF includes school branding, logo design and message development along with creation of a totally new marketing and fundraising package that will include a brochure and customizable folder with inserts. The SCCEF branding assignment also includes two new digital marketing elements — the foundation’s first website and an email newsletter — to support the SCCEF’s alumni communication and fundraising efforts.

About the Guam Visitors Bureau

The mission of the Guam Visitors Bureau is to promote and develop Guam as a safe and satisfying destination for visitors. Guam is a tropical island territory of the United States that is rich with cultural heritage and pride. Guam is located 900 miles north of the equator in the Western Pacific and is the largest of the Micronesian islands and the southernmost island in the Mariana Islands chain. Because of its western location from the International Date Line, Guam is the first to experience the new day in the United States; hence Guam is “Where America’s Day Begins.” To learn more about the GVB, visit http://www.visitguam.org.

About Solano Community College Educational Foundation (SCCEF)

SCCEF is the fundraising entity of Solano Community College. Governed by a board of community directors, the Foundation provides an avenue for individuals and businesses to make tax-deductible donations to support the work of Solano College. Solano Community College boasts a 192-acre campus and is located just off Interstate 80 in Solano County. It is part of California’s public community college system and its service area encompasses the communities of Benicia, Dixon, Fairfield, Suisun, Vacaville, Vallejo and Winters, as well as Travis Air Force Base. The college has a current student population of 11,000 almost evenly divided between day and evening sessions. To learn more about SCCEF, visit http://www.solano.edu/educational_foundation.

About Placemaking Group

Placemaking Group, with offices in Oakland’s City Center and Sacramento, California is a full service PR/marketing communications agency providing integrated branding, public relations, advertising and website design and development services to help its clients effectively position themselves, communicate their messages, and inspire their audiences to take action.

Placemaking Group clients include the Steel Market Development Institute, Clare Computer Solutions, DentPro, Digital Development Group Corp., HFS Consultants, National Food Lab, The Renaissance International School, The Vita Companies, The River District in Sacramento, and the Micronesian island of Kosrae. For more information, go to www.placemakinggroup.com, Twitter: @placemaking or call 510-835-7900, or in Sacramento, 916-448-2021.

SOURCE Placemaking Group


Source: PR Newswire