Last updated on April 20, 2014 at 17:20 EDT

TV Technology Expert and BBC Click! Host Kate Russell Shares Her Secrets to Cutting Costs by Doing Business in the Cloud

April 4, 2013

LONDON, April 4, 2013 /PRNewswire/ –

Adapted from her recent book release, Working the Cloud, Kate Russell reveals for the
first time at Internet World 2013 the amazing technology that lets you meet face to face
in virtual space.

64% of communication is non-verbal, conveyed through body language, facial expression
and tone of voice. And yet many of us struggle with the notion of the unknown – meeting
online – rather than spending hours travelling around the country clocking up those travel

Kate’s Keynote session, Working the Cloud – Practical tools and tips to cut costs by
working with clients and teams online taking place at Internet World 2013 on 24th April
from 10.15am-11.00am, will uncover the best free tools and services for meeting in the
cloud – whether there’s 2 of you or 250. From video conferencing tools to collaborative
work spaces, this event will upgrade any business, providing the tools needed to create a
‘cloud’ competitive edge above traditional real-world counterparts that will save
businesses both money and time.

Pre-registered visitors to Internet World will have the chance to see and hear insight
from Kate through the magic of augmented reality when they receive their show badge in the
post. This mailer will include an exclusive preview of her session visible only through
the official Internet World keynote app created by Oakley Mobile.

“We’re really excited to welcome Kate to Internet World later this month,” said
Internet World Event Manager, Sarah Tanner.

“As budgets continue to be stretched and time becomes perhaps our most valuable
commodity in the work place, working in the cloud is a pertinent topic for many of our

Kate Russell is also set to take part in a Twitter Q&A which will be promoted through
the @IW_Expo account. Business people keen to learn more about working in the cloud are
encouraged to tweet #AskKateRussell with their questions on Wednesday April 17th between
3pm and 4pm.

Kate Russell is a well-respected journalist and writer in the technology sector. She
appears on the BBC’s weekly flagship technology show, Click, which reaches over 80 million
homes across the globe, and is a regular on the sofa at ITV’s Daybreak. The @BBCClick
Twitter stream has over 2 million followers and was ranked last year by Metro as the 5th
most influential Twitter account in the UK. Kate has seen her own Twitter following grow
to more than 25,000. She has regular columns in National Geographic Traveller magazine and
Web User magazine, and is also a valued contributor to TheNextWeb.com, which has 500,000
Twitter followers and 4 million unique visitors each month.

About UBM Live (organiser of Internet World):

UBM Live connects people and creates opportunities for companies across five
continents to develop new business, meet customers, launch new products, promote their
brands and expand their markets. Through premiere brands such as MD&M, CPhI, IFSEC, TFM&A,
Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions,
conferences, awards programs, publications, websites and training and certification
programs are an integral part of the marketing plans of companies across more than 20
industry sectors.

Attendance at Internet World and The Big Data Show is free for pre-registered
visitors. Register at http://www.internetworld.co.uk.

SOURCE Internet World

Source: PR Newswire